Meta has reentered the stablecoin market. Four years after pulling the plug on an earlier attempt, the tech giant has quietly rolled out the digital currency payouts for select creators in Colombia and the Philippines, according to an update to the tech giant’s website. The payouts are available on the Solana and Polygon blockchain networks and use the stablecoin USDC.
Creators who opt for Meta’s stablecoin payouts will be prompted to enter their third-party crypto wallet address into Facebook’s payout platform. Meta will not offer services to convert USDC into local currencies. Meta also partnered with Stripe for some crypto-specific tax reporting for the stablecoin payouts, according to the webpage.
“We strive to offer the most relevant payment methods, which is why we are exploring how stablecoins could become part of our suite of options,” a Meta spokesperson told Fortune.
Spokespeople for Stripe did not immediately respond to a request for comment.
The rollout from Meta follows the tech giant’s failed attempt to launch its own stablecoin through a project called Libra (later rebranded as Diem), which the company abandoned in 2022 after opposition from lawmakers and Congress. Last year, the company began to reexplore stablecoins amid a more favorable regulatory environment under President Donald Trump, Fortune previously reported. Meta put out requests for help on its stablecoin project earlier this year.
Stablecoin explosion
Meta is the latest major firm to integrate stablecoins. Since early last year, under the Trump administration, Big Tech firms like Airbnb, X, Apple, and Google have all explored how to integrate stablecoins into their payments technology. But, following the 2025 passage of the GENIUS Act, which created a regulatory framework for dollar-backed stablecoins, major companies have started to make definite moves.
Shopify has begun allowing merchants to accept USDC payments, and Western Union just announced plans to offer a stablecoin on the Solana blockchain. DoorDash and the payments blockchain startup Tempo have begun working together on allowing DoorDash drivers to be paid in stablecoins.
The post Meta quietly rolls out stablecoin payments four years after demise of controversial Libra project appeared first on Fortune.
