An American furniture entrepreneur who voted for Donald Trump three times is at his wits’ end trying to keep up with the president’s unpredictable tariff moves, which have put his company in peril.
According to the Wall Street Journal, Bruce Krinsky has spent the better part of a decade chasing Washington’s trade policy. His company, TOV Furniture, has moved production from country to country and even tried manufacturing in the U.S., only to end up back where it started.
The Journal reported that Krinsky originally relied on Chinese factories to make his couches. When Trump imposed tariffs on China in his first term, Krinsky convinced a Chinese supplier to open a plant in Vietnam. When Vietnam came under threat as well, he bought a factory in High Point, North Carolina, a city Trump had promised to restore as a furniture powerhouse.
That plant opened in March 2025. According to the Journal, Krinsky believed he had finally escaped the tariff whiplash. Within weeks, Trump announced his “Liberation Day” tariffs. Krinsky expected the additional 34% levy on Chinese goods, the Journal reported, but was caught off guard by a proposed 46% tariff on Vietnam.
His couch had already climbed from $900 to roughly $1,250 because of inflation and supply-chain costs, the paper reported. The new tariff would have pushed it near $2,000.
“At $2,000, there’s no reason for us to exist,” Krinsky told the Journal. “There are plenty of companies like Crate & Barrel that already do a great job selling those products.”
The North Carolina factory, which local officials had celebrated, shut down after 10 months, cutting about 45 jobs, according to the Journal. The couch is now made in Asia again and sells for $1,500. Krinsky told the paper he isn’t counting on the midterm results to help.
“Furniture tariffs are not going to be at the top of either party’s agenda,” he said.
Krinsky told the Journal he voted for Trump because he believed he was the strongest pro-business candidate.
“What exactly is an American business supposed to do?” he said. “We’re trying to do what the government wants. I came in really hoping that this administration would be really positive for business. I wish they were more in touch with the reality of what is happening on the ground and what people really want.”
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