He’s literally stopping traffic.
New York’s latest landmark is Calvin Klein’s newest ad at the intersection of Houston and Lafayette Streets featuring Real Madrid soccer stud Jude Bellingham in his tighty-whities, with a source telling us it’s creating a real stir in the neighborhood.
“All day long people have been honking horns and getting out of their cars to take videos,” says a source who lives nearby.
Another source tells us the steamy ad is “a tourist attraction now. He is a babe.”
The campaign, which features England’s World Cup star Bellingham in the brand’s “Icon Cotton Stretch Hip Brief,” has gone viral with TikTokers making the pilgrimage downtown to take videos in front of the undie ad.
In one clip, a man jokingly warns: “If your girl says she is going shopping in Soho…she didn’t come here to get matcha with her home girls or look at designer bags, she came here to drool for Jude.” (The ad is actually north in New York’s Noho neighborhood.)
Another captioned a video of the ad, “Ladies, don’t forget to visit the best view in NYC.”
Bellingham scored seven goals for England during the 2026 FIFA World Cup, but perhaps his biggest win was being named a finalist for Grindr’s “Bulge of the Year.”
He previously modeled for Skims in 2024.
Bellingham’s ad was shot by Oliver Hadlee Pearch in Madrid in August.
Calvin Klein has used the 55-by-75 foot Noho billboard for decades, drawing recent attention for one featuring Bad Bunny in skivvies in March 2025 and “The Bear” star Jeremy Allen White in January 2024.
In 2021, GQ called the space fashion’s Mount Rushmore.
Calvin Klein’s 2020 ad featured Jari Jones, the first black trans model to appear on a billboard, and their 2015 ad featured Reid Rohling and Ethan James Green, who were the first gay couple to appear on the billboard.
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