Elon Musk’s AI is a talker.
This week, Musk’s combined AI-and-space-exploration company, SpaceX, announced a new Grok Voice model — and revealed that Starlink call centers are already using the AI-as-a-conversationalist technology to answer 20,000 customer calls a day.
The company said roughly 70% of those calls are resolved without humans.
Grok Voice agents are verifying customers, troubleshooting Starlink hardware, issuing credits, and shipping replacement equipment, the company said. Its AI agents can take on those tasks in multiple languages, too.
That makes Starlink a useful, real-world test case for AI voice technology — and particularly useful for its global expansion. The company says Starlink serves more than 6 million active customers around the world.
Instead of building a massive human customer-service operation to power call centers, SpaceX is betting it can serve its multilingual customers with AI.
SpaceX did not respond to Business Insider’s questions about which languages Grok supports or what types of calls still require a person.
AI companies have been quickly rolling out more powerful voice models that do their best Chatty Cathy impression. In July, OpenAI released GPT-Live-1 with call-capable support, while Google has launched similar enterprise systems.
The same is true for AI companies that are focusing on consumers. Meta’s Muse, for example, can also handle phone calls for those let into the beta feature.
So, soon, your bot may dial one for English — while a company’s bot answers the call.
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