It’s hard to say what Joanna Gaines is more famous for at this point: her home designs or her food.
Gaines and her husband became household names through “Fixer Upper,” but over a decade later, they’re full-blown moguls who are constantly expanding their Magnolia empire. For Gaines, that has meant leaning into new food ventures, from the Magnolia Table restaurant in Waco to her ever-growing list of cookbooks.
And last year, she entered the frozen food game. In October 2025, Gaines launched a line of frozen baked goods through her Magnolia Table brand.
I decided to try every item in the line so I could rank them. Here’s what I thought.
Joanna Gaines launched a line of frozen baked goods in 2025.
Magnolia Table’s line of baked goods was first sold exclusively at Target, like the Hearth & Hand with Magnolia brand. Now, shoppers can also buy the line at HEB and Central Market.
All of the baked goods in the collection were inspired by food Joanna Gaines makes at home, or that’s served at Silos Baking Co. or Magnolia Table in Waco, Texas.
The line originally featured six items:
- Chocolate Chip Cookies
- Classic Sugar Cookies
- Silo Cookies
- Classic Cinnamon Rolls
- Jo’s Buttermilk Biscuits
- After School Banana Bread
And Gaines later added two more products in recent months:
- Brownie Cookies
- Prize Big Biscuits
As of October 2026, each item costs $10.99, except for the biscuits, which are $9.99.
I’m no stranger to Gaines’ food offerings, having dined at Magnolia Table in Waco and made her homemade biscuit recipe. When I saw the news of Magnolia Table’s frozen line, I knew I had to try it.
After grabbing the collection through a pickup order at Target, I spent an afternoon baking the original six items, and a year later, I grabbed the Brownie Cookies and Prize Pig Biscuits after they were released to review them as well. Here’s my ranking from worst to best.
8. After School Banana Bread
When I first glanced at the box of the After School Banana Bread, I saw “ready to enjoy in minutes” written on the front. However, about an hour into my baking endeavors, I looked more closely and realized the bread required more preparation than I had thought.
The directions said to thaw the bread in its bakeable tray for three to four hours before baking it at 350 degrees Fahrenheit for 30 minutes. There was an option to microwave the bread from frozen, but I wanted to bake it for the best possible result.
Thawing the banana bread wasn’t a huge deal, but remembering to take it out of the freezer hours before baking didn’t seem particularly convenient.
When I asked the brand about the timing, Magnolia Table said, “We know so many families love our After School Banana Bread recipe, and we wanted to give them a way to recreate that same warm, cozy aroma at home by baking it in the oven.”
“At the same time, we know life gets busy, so we also included a quicker option for those moments when convenience matters most,” the brand added. “If you’re warming from frozen, you can simply place the loaf in the microwave and enjoy it in just a few minutes. Both methods are there to make sure families can experience that homemade comfort, whether it’s a weekend bake or a weekday treat.”
The banana bread didn’t stand out.
I’m not generally a huge banana bread fan, but the Magnolia Table iteration was fairly tasty.
It wasn’t too banana-forward and had a comforting taste when I took a bite fresh from the oven. The bread offered easy eating, and as its name indicates, it seems like a good option for an afternoon snack for kids.
The flavor didn’t really stand out, though, especially compared to other items in the line, and I don’t think it was worth the hours of thawing. I would probably make it in the microwave next time, though I’m unsure how that would change the texture.
7. The Classic Cinnamon Rolls
I’ve always loved a good cinnamon roll, and although homemade rolls are particularly good, I have no problem with frozen options. I spent most Saturdays of my childhood begging my mom to make the Pillsbury or Sister Schubert brand of refrigerated rolls.
As a frozen cinnamon roll connoisseur, I was excited to try Gaines’ take on the classic pastry.
In Magnolia Table’s pack, four rolls come in a bakeable tray sealed inside plastic wrap. I was a bit surprised by the small number of cinnamon rolls, but when I asked Magnolia Table about it, it said “a great deal of consideration” went into deciding how many of each baked good to include in its packs.
“Some decisions were guided by simple kitchen logic — like including a dozen cookies, which naturally feels right when baking at home,” Magnolia Table said. “We also relied on research and consumer insights to ensure each product offers both exceptional quality and convenience. Ultimately, every package was designed to feel intentional and familiar, much like something made in your own kitchen.”
The directions on the box instruct you to remove the rolls from the plastic wrap and then let them rest for 45 minutes to an hour before baking at 350 degrees Fahrenheit for 23 to 25 minutes. The resting wasn’t my favorite, but I liked that you could throw the rolls into the oven in the tray.
A packet of icing was also included, but the directions didn’t specify what to do with it while the rolls rested. I left my packet on my kitchen counter.
The cinnamon rolls were fine, but I probably wouldn’t pick them over another brand at the grocery store.
My cinnamon rolls were ready in about 25 minutes, with the edges slightly crispy and the center gooey.
I poured my icing — which had softened from sitting on the counter — over the cinnamon rolls, and it spread out fairly thin. The icing might have had a better consistency if I had kept it in the refrigerator while the rolls thawed, but the directions didn’t indicate that I should have done so.
I informed Magnolia Table about my icing consistency issues. The brand expressed appreciation for the feedback and clarified that the icing could be left out without compromising safety.
“Our icing is completely safe to leave out while the rolls thaw and bake, but for those who prefer a thicker consistency, placing it in the fridge is a great option,” Magnolia Table said.
Despite my issues with the icing, the cinnamon rolls smelled inviting, so I was optimistic when I took a bite. It wasn’t bad, but it reminded me of cinnamon rolls I’ve had at the mall. The cinnamon lining the swirl had a slightly artificial taste, and it was almost cloyingly sweet.
I would prefer to eat other frozen or refrigerated cinnamon roll brands over Magnolia Table’s, as I think they taste better and offer more bang for your buck.
I absolutely recommend Gaines’ homemade cinnamon roll recipe, though.
6. Prize Pig Biscuits
The Prize Pig Biscuits were an addition that Gaines made to her frozen collection in 2026. Unlike her Buttermilk Biscuits, the new iteration is packed with bacon, cheddar, and chive for a more savory taste.
The Prize Pig Biscuits come in a pack of six, and the instructions say to bake them at 400 degrees for 18 to 20 minutes.
As with most of the collection, my biscuits took a bit longer to bake than the instructions said they would. I pulled them out of the oven after 22 minutes and let them rest before tasting.
The Prize Pig Biscuits were pretty good, but I much prefer the original biscuit recipe.
I found it challenging to get an even bake on the biscuits, as the bottoms cooked faster than the tops. When I pulled my biscuits out, the bottoms were slightly overbaked, while the tops were a little softer than I prefer for a biscuit texture.
Still, they smelled good, and I was pleased with the taste when I took a bite. The bacon, chive, and cheddar blended well together, creating a savory flavor that wasn’t over the top.
The textural experience was strange when they were hot from the oven, though. The bottom was overcooked, while the interior and top were moister than I prefer for a biscuit, which I expect to be flaky and soft. They felt more cohesive when I let them cool longer, as the tops got a little flakier, but I prefer to eat my biscuits hot, which leaves me at an impasse.
Considering they’re baked from frozen, I think the Prize Pig Biscuits are pretty good, but they don’t hold a candle to the Buttermilk Biscuits (more on that in a minute).
5. The Silo Cookies
The three flavors of cookies released in the original Magnolia Table line came in rectangular boxes with a set of twelve plastic-wrapped cookies inside. They also had the same directions: Bake the cookies 2 inches apart on a parchment-lined baking sheet at 350 degrees on the middle rack for 15 to 18 minutes.
I was able to bake the chocolate chip and Silo cookies at the same time, though one had to go on the bottom rack. I switched them halfway through to ensure both were fully baked.
In my oven, the cookies needed to bake for 20 minutes until they were cooked through with a soft center.
Of the three, Magnolia Table’s Silo Cookies ranked lowest for me, but they were still really good. They blended the best parts of an oatmeal cookie and a chocolate chip cookie by including peanut butter, oatmeal, chocolate, and walnuts.
At first bite, I found the Silo Cookie to be mostly peanut butter-forward. I liked that they weren’t too cloying, and when I got a bite with chocolate, the flavor became more inviting.
All three sets of cookies were also moist and tasted fresh despite being frozen, which was a relief.
4. Chocolate Chip Cookies
Gaines’ chocolate chip cookies were quite tasty.
The cookie had a salty-sweet taste, and I liked that the chocolate chips were sizable and generously included in each cookie, ensuring there was chocolatey goodness in every bite.
They didn’t taste particularly distinct from other frozen chocolate chip cookies I’ve had, but they were yummy.
3. Classic Sugar Cookies
Of the original three cookies, I was most skeptical of the Classic Sugar Cookies, as I often find that frozen sugar cookies can be overly sweet.
However, Gaines’ cookies were the perfect balance of sugary and buttery. When I took a bite of one fresh from the oven, it melted in my mouth.
The sugar cookies ended up being my favorite of the original three, which was a shock. I could easily see myself buying them again.
2. Brownie Cookies
Gaines added the Brownie Cookies to her collection later, but I was pleased to discover they had the same baking instructions as the other cookies.
I moved between my Magnolia Table baking sessions, so I was using a different oven while preparing the Brownie Cookies. As with the other cookies, though, they took longer than the allotted 16-18 minutes to bake. It was also a bit tricky to tell when they were done since the dough was so dark. I ended up baking the Brownie Cookies for about 22 minutes, which left them chewy.
They were absolutely worth the wait, though. The Brownie Cookies were exactly as promised: a mix between a crumbly cookie and a fudgy brownie. The gooey center was heavenly, and I loved the level of chocolate they offered. If I wanted the taste of a brownie without actually making one, I’d definitely grab the Brownie Cookies again.
1. Jo’s Buttermilk Biscuits
Most fans of Gaines are likely familiar with her biscuits, whether they have tried her homemade recipe themselves or have had them at the Magnolia Table restaurant in Waco.
Her biscuits are known for being deliciously crumbly and buttery, and I was skeptical that the frozen version could live up to the homemade one.
Six biscuits come in a pack, and they bake at 400 degrees Fahrenheit for 20 minutes. The directions also say to top the biscuits with melted butter and salt right out of the oven.
The biscuits would be great with any dinner.
I tried a biscuit warm from the oven after I topped it with butter and salt.
It was buttery and crumbly, and I was pleased it wasn’t dry. The salt balanced out the rich butter, creating an addictively delicious bite. I instantly thought of several meals my husband and I eat regularly that I would love to pair with the biscuits.
I don’t think they would be best for feeding a crowd, since there are only six in a pack, and I still prefer the homemade version. However, frozen biscuits are a great choice for a family weeknight meal.
I would buy five of the eight products in the Magnolia Table line again.
Overall, I think Magnolia Table’s collection is a fun venture for the Gaineses. It’s a playful way for their fans to easily access some of the foods they offer in Waco, and the food is tasty overall.
I could see myself buying the Buttermilk Biscuits and all the cookies again, but I don’t think I’d revisit the savory biscuits, cinnamon rolls, or banana bread. The banana bread and cinnamon rolls were a bit too time-consuming to make, and, in the case of the latter, there are already better alternatives on the market. And while the Prize Pig Biscuits are good, I would rather eat the original Buttermilk Biscuits with savory sides for the best biscuit experience possible.
Considering Gaines has published three cookbooks, I’m excited to see what other frozen foods she creates next.
Read the original article on Business Insider
The post I tried every item in Joanna Gaines’ line of frozen baked goods. Here’s how I’d rank them from worst to best. appeared first on Business Insider.
