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Sharon Stone urges Sydney Sweeney to ‘take responsibility’ for betting ad controversy

September 26, 2026
in News
Sharon Stone urges Sydney Sweeney to ‘take responsibility’ for betting ad controversy

Actress Sharon Stone has urged Sydney Sweeney to “take responsibility” for the controversial nude sports betting ad that garnered backlash from the athletic community.

Sweeney made headlines this month when appearing nearly nude as part of a promotional campaign for the sports betting platform Novig, sparking accusations from prominent athletes that the actress was denigrating and sexualizing women’s sports.

Stone — who starred opposite Sweeney in the third season of “Euphoria” — was asked about the controversy at an event in Los Angeles, saying she was a “cheerleader” for women’s sports.

Sharon Stone seated on a chair at the GQ Men of the Year Award.
Sharon Stone (above in 2019) urged Sydney Sweeney to “take responsibility” for her controversial nude sports betting ad for Novig. Getty Images for GQ Germany

“I think that it’s up to [Sweeney] to take responsibility for her actions, not up to me to judge her for her actions,” the “Basic Instinct” star told People.

“It is up to me to be a cheerleader for the women who have made it through and become champions in women’s sports.”

Stone added that the focus of women’s sports should not be on getting “men’s attention.”

Sydney Sweeney posing nude with two footballs and the text
Sweeney appeared almost naked in the Novig ad while covering herself with sports equipment. NOVIG
Sydney Sweeney nude in a promotional video for the sports betting app Novig, holding a football.
Sydney Sweeney poses in a video promoting the sports betting app Novig. Novig is the leading sports prediction market in the US, now available nationwide. https://www.youtube.com/watch?v=bp0T184hVY0 YouTube/Novig App

“We can’t denigrate women’s sports to get men’s attention so they can gamble,” she said.

Sweeney appeared almost naked in the Novig ad while covering herself with sports equipment and saying the betting platform was “just for sport.”

It prompted fierce backlash among the sporting community, including Olympic athletes like water polo player Tilly Kearns, boxer Skye Nicolson and swimming champion Ariarne Titmus.

Collage of four ESPN magazine covers featuring nude female athletes Serena Williams, Ronda Rousey, Sue Bird and Megan Rapinoe, and Caroline Wozniacki.
Sweeney pushed back by sharing past provocative ads featuring Serena Williams and Ronda Rousey. Sydney Sweeney/Instagram

“I can’t describe how infuriated I feel,” Titmus wrote of the ad on Instagram. “Not only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is — teamwork, friendship, dedication, excellence, unity.”

For her part, Sweeney subtly addressed the backlash by sharing past magazine covers and ad campaigns in which famous athletes, including Serena Williams and Ronda Rousey, had posed provocatively or with very little clothing.

Novig CEO Jacob Fortinsky also hit back at the controversy, saying the platform is “hugely supportive of women’s sports” and the campaign “never intended to portray female sports.”

“Sydney is an actress, the biggest movie star in the world. We’re a prediction market focused on sports. That is the story she was communicating,” Novig said.

Sharon Stone and Sydney Sweeney posing at Variety's Power of Women event.
Stone starred alongside Sweeney in the third season of “Euphoria.” Getty Images

It’s not the first time Stone has weighed in on her co-star’s controversies.

Last year, she defended Sweeney amid backlash over her American Eagle jeans ad, saying “it’s okay to use what mama gave you.”

“It’s really okay to use every bit of hotness you have — right here, right now — and go for whatever that is,” Stone said at the time.

The post Sharon Stone urges Sydney Sweeney to ‘take responsibility’ for betting ad controversy appeared first on Page Six.

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