If you’ve been going through a “Dry Spell” lately, Kacey Musgraves wants to help. The country music songstress has partnered with wellness brand Medicine Mama to launch a limited-edition adult product.
Fans can now get their hands on “Drought Drops.” A new take—inspired by Musgraves’s song “Dry Spell”—on Medicine Mama’s bestselling Intimate Glide lubricant. As exclusively revealed by Women’s Wear Daily, the bottle retails for $24.99.
It contains the same lube formula that customers are familiar with. Medicine Mama is a physician-led wellness brand. The brand’s team specializes in developing OB-GYN-approved female hygiene and pleasure products that undergo clinical testing.
What makes the new “Drought Drops” so special is its special-edition packaging that reflects Musgraves’ unique branding, as well as a separate sticker sheet. Take a peek below.
Speaking to WWD, Musgraves shared a message about partnering up with Medicine Mama for this new product. “Drought Drops is a cheeky little wink to my song, combined with a great product from Medicine Mama. Hopefully it keeps the dry spells away and the good times coming,” she said.
“Dry Spell” was the first single from Kacey Musgraves’ new album, ‘Middle of Nowhere’
Musgraves released “Dry Spell” in March. It was the first single off of her seventh studio album, Middle of Nowhere. The tune is written from the perspective of a woman who craves intimacy, but isn’t getting it. She ultimately decides “it’s time for me to take the bull by the horns“.
In a statement to WWD, Medicine Mama chief executive officer and founding chief medical officer Dr. Clare Bertucio explained why the brand wanted to partner with Musgraves.
“We’ve always believed intimate care deserves the same openness, care and attention as every other part of our health and belongs in our daily routines. Kacey has a unique ability to make deeply personal conversations feel universal, bringing honesty, humility and even a little humor to topics that are often left unsaid. Those same values have been at the heart of Medicine Mama since Day One,” she said.
Dr. Bertucio added, “Together, we’re helping make intimate wellness feel less stigmatized, more approachable and maybe even a little more fun. We couldn’t imagine a better partner for this collaboration.”
The special edition “Drought Drops” bottles are now available from Medicine Mama and Kacey Musgraves’ online store.
Photo by Arturo Holmes/Getty Images for Coachella
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