China’s short drama industry is worth nearly $18 billion globally. And some of that money is going toward very personalized passion projects
Actor Zhong Yufei, 23, recently went public on social media about a production that was supposed to be his big break in the Chinese short drama world. The unnamed investor behind the 50-episode series had two non-negotiable conditions for putting up the money: she would play the lead female role, and she would have final say on the script. No one on set was in a position to argue, because she could pull the plug at any time, and everyone knew it.
What she did with that power was commission over 60 kissing scenes.
According to Zhong and producer Meng Xing, who later came forward to explain what happened, the crew pushed back. The director reportedly told the investor repeatedly that the volume of intimate scenes would disrupt the plot and lose audiences. The investor’s alleged response: “I’ve seen more short dramas than you’ve ever made.” The kissing scenes stayed.
A Short Drama Investor Allegedly Gave Herself the Lead Role and 60 Kissing Scenes
Zhong says his co-star took things further on set. During their first romantic scene, he claims she French-kissed him without warning. When he instinctively pulled back, she allegedly grabbed the back of his head and held him there. He was new to lead roles, and he felt like speaking up could cost him the project, so he didn’t. He also says the rest of the crew looked the other way.
The production ended in commercial failure. After filming wrapped, the streaming platform rejected over 20 scenes for being too explicit, gutting chunks of the plot. The investor then allegedly refused to pay the remaining 30,000 yuan (roughly $4,100) of the production fee, reportedly because she was unhappy that so many of her kissing scenes got cut.
The story blew up on Chinese social media, and the numbers behind the industry make it more unsurprising than it sounds. China’s short drama market hit $6.9 billion domestically in 2024, and the flood of outside investment has come with almost no creative gatekeeping. Whoever controls the budget controls everything, including the script, the casting, and how many times the male lead has to kiss them.
Producer Meng Xing said he and his team had almost no say throughout the entire production. The director clarified publicly that all decisions ran through the investor. The production company stated it would do a better job protecting actors’ rights in future contracts. Whether that actually changes anything remains to be seen.
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