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Step Into the ‘Zone of Genius’ (Before A.I. Takes Your Job)

July 19, 2026
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Step Into the ‘Zone of Genius’ (Before A.I. Takes Your Job)

Everyone wants to thrive in their careers. Those in the know — especially, as of late, in tech — are not just grasping for satisfaction. They are trying to enter what they call their “zone of genius.”

The concept, popularized by Gay Hendricks in his 2009 self-help book, “The Big Leap,” describes the intersection between one’s skills and passions. When you’re in the zone of genius, “it’s not exactly creativity or workplace satisfaction,” he said in an interview. “It’s freedom, it’s zest, it’s energy.” Mr. Hendricks believes he was the first to use the term.

Ideally, he said, one could find work that sits in that zone and then start to eliminate everything else. In his own career, he offered, he managed to cut out work that he performed with mere competence to focus more fully on writing, which he is both good at and loves to do.

Lately, as workers anticipate the incursion of artificial intelligence and other unknowns into their careers, the term is cropping up all over X, LinkedIn, tech podcasts and newsletters. The venture capital firm Andreessen Horowitz even called a podcast that it started in 2023 “Zone of Genius.”


How it’s pronounced

/zōn əv jēn-yəs/


And the term’s appeal goes beyond Silicon Valley: The concept was the subject of a feature in Toastmaster Magazine last summer, and of a webinar for founders hosted last year by the Tory Burch Foundation. In a March article on her lifestyle site Goop, Gwyneth Paltrow said that her stylist’s “absolute zone of genius is red carpet.”

“I love the word genius,” said Mr. Hendricks, who has written many books while working as a career coach for decades. “It’s a very juicy, rich word.” While many people hesitate to identify as a genius or to acknowledge they have genius in them, he said, Silicon Valley leaders are often primed to see themselves in that way.

“They’re steeped in the idea that there is something special about them,” he said, which makes it easier, in his experience, to help them understand and refine their approach to their zone of genius.

Vidushi Mishti Sharma, 31, has had what she describes as a “meandering and nonlinear” career path since graduating from college in 2017. She reflected on the zone of genius concept as she crafted her own jobs at a couple of start-ups, including her current role as “head of narratives” at Clay, an A.I. sales start-up. And she has spoken with many young people interested in paving their own paths.

“Roles are changing so fast with A.I., we don’t even know what engineering will look like in a year,” she said in an interview. That people are responding to shifts in the market by seeking out jobs that are exciting to them, and not just traditionally prestigious, is “one glimmer of hope amid a lot of the doom and gloom that people have been feeling,” she added.

Mr. Hendricks, who started coaching tech executives half a century ago, is pleased that the idea is resonating with younger people, who he has noticed are quick to grasp it.

“I obviously didn’t write it as something that was going to catch on in the culture and become a meme sort of thing,” he said. But he’s glad that people are seeking out energizing work that sparks their interests. “Life,” he said, “turns un-zestful very quickly if you don’t pay attention to that.”

The post Step Into the ‘Zone of Genius’ (Before A.I. Takes Your Job) appeared first on New York Times.

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