The massive, multi-day convention kicked off July 16 with a sold-out opening day, featuring the biggest names in sports and celebrity guests across the entertainment industry.
Keep scrolling to see pics from the star-studded event.
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Soccer legend David Beckham pictured above at Day 2 of Fanatics Fest 2026 in New York City. Erik Pendzich/Shutterstock
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NBA icon LeBron James photographed above at Day 2 of Fanatics Fest 2026, weeks after his shocking exit from the Los Angeles Lakers. Getty Images for Fanatics
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Tennis legend Serena Williams was also spotted at Day 2 of Fanatics Fest 2026 in the Big Apple. Getty Images for Fanatics
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Page Six spotted retired NFL pro Tom Brady popping up everywhere during Fanatics Fest 2026. Getty Images for Fanatics
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Even tennis star Novak Djokovic made an appearance during Day 2 of the star-studded festival. Getty Images for Fanatics
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Fresh off the New York Knicks’ NBA Championship, Karl-Anthony Towns was all smiles while meeting fans in NYC. Getty Images for Fanatics
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Kevin Hart, a loyal supporter of the events hosted by Fanatics CEO Michael Rubin, brought the entertainment during Day 2. Getty Images for Fanatics
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And what would a sports festival be without NBA legend Shaquille O’Neal (pictured above during Day 2). Getty Images for Fanatics
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Page Six also spotted NBA star Dwight Howard out and about during the second day of Fanatics Fest 2026. Getty Images for Fanatics
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“CBS Mornings” anchor Gayle King flashed a smile for photographers while attending the sports festival. Getty Images for Fanatics
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Page Six spotted Travis Scott checking out JAY-Z’s VIP 40/40 Club. Kevin Mazur/Getty Images for Fanatics
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NBA star Anthony Davis was also photographed at Fanatics Fest, posing for photographers and meeting fans. Getty Images for Fanatics
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Jake Paul and Logan Paul also made appearances for Day 2 of Fanatics Fest 2026 in New York City. Getty Images for Fanatics
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Also spotted was NFL star Russell Wilson, taking the stage for a panel during the multi-day event. Getty Images for Fanatics
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NBA star James Harden also took the stage at one point. Kevin Mazur/Getty Images for Fanatics
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The panels featured plenty of guest sports stars, like NBA’s Anthony Edwards (pictured above). Getty Images for Fanatics
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Another featured guest included Olympic ski racer Lindsey Vonn. Getty Images for Fanatics
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Sports analyst Stephen A. Smith also made an appearance, as seen above from Day 2 of the festival. Getty Images for Fanatics
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Page Six spotted “Ted Lasso” star Jason Sudeikis roaming around Day 2 of the fest. Getty Images for Fanatics
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James helped kicked off Day 1 of Fanatics Fest by speaking on a panel. Ryan Rolo/Shutterstock
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Brady was also there for Day 1, making an appearance at the Disney Fan Draft (as seen above). mpi099/MediaPunch/INSTARimages
