After showing worryingly weak early interest, World Cup fans showed up at the last minute to boost Los Angeles hotel occupancy and room rates.
As the last tournament game in Los Angeles is on Friday, hotels popular with soccer fans say they are full and charging higher rates.
In early May, the American Hotel and Lodging Assn. reported a lack of hotel bookings just a month shy of the games.
About 80% of respondents said hotel bookings were below initial expectations, and more than 65% of L.A. respondents said bookings were lower than a typical summer. In the report, half of the L.A. hotel respondents said they assumed that visa barriers and distance from venues were contributing to the low early bookings.
The turnout that many were concerned had also been hurt by high ticket prices ended up being better than those first projections.
The Pierside in Santa Monica has been exceptionally busy during the World Cup, with many tourists opting to stay near the beach despite the longer trek to SoFi Stadium where the games are held. The Pierside has no rooms for this weekend.
“We’ll have a day or two gap, but other than that we’ve been full,” said a Pierside manager. “I think beach-side hotels have been busier, because tourists are more interested in going to the beach while here.”
In the so-called Stadium District, the Anthem Hotel saw even greater numbers of tourists than they had initially expected for the tournament, including both domestic and international guests.
Its few remaining rooms were going for more than $500 per night late in the week.
“Many guests are planning longer stays, using match days as the centerpiece of a broader Los Angeles itinerary,” said Ruben Flores, general manager at the hotel. “Being in the heart of the Stadium District puts us in a unique position to welcome fans who want the energy of the tournament to extend beyond the stadium.”
Downtown L.A.‘s Hotel Indigo got a surge in bookings the days leading up to the July 2 knockout game between Spain and Austria. Previously, FIFA had reserved thousands of rooms downtown for staff, media, and other stakeholders, but later canceled the reservation.
The American Hotel and Lodging Assn. attributed the delayed booking boom to young international travelers waiting until right before the game to book hotels in search of last-minute deals.
“Demand has picked up, consistent with a recent trend toward shorter booking windows for events of this caliber,” Rosanna Maietta, the association’s chief executive, said in a statement. “Unlike typical leisure travel, many travelers finalized plans and secured tickets closer to the start of the games.”
Not all hotels have seen the last-minute boom in bookings. Hotel June next to Los Angeles International Airport said its bookings were lower than expected.
“We were expecting more reservations, but I think it’s because the rates have gone up,” said Kira Moreno from Hotel Indigo. “We have still been steady but not been too full or too busy, pretty similar to any other day.”
Airbnb proved to be a popular alternative to traditional hotels, with offers like the World Cup bundle, which included free World Cup tickets with select Airbnb stays at an average price of $365 per night.
In recent years, L.A. has struggled to bring tourists into the city. Last year, the number of international tourists went down by 5.5% from the year before, marking the first time tourism had fallen since the 2020 COVID-19 pandemic.
Immigration raids and wildfires dissuaded tourists from visiting, and even Canadian tourists who typically make up the largest number of foreign visitors to California dropped 21%.
Increased flight costs also discouraged many tourists. With the U.S.-Iran conflict continuing and the Strait of Hormuz closed, jet fuel prices skyrocketed, making international travel unrealistic for many tourists. International air travel to L.A. County had already fallen 30% from August to November 2025.
The post Los Angeles hotels saved by last-minute surge in World Cup bookings appeared first on Los Angeles Times.
