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Vice President JD Vance’s visit gives ‘The View’ a ratings boost

June 24, 2026
in News
Vice President JD Vance’s visit gives ‘The View’ a ratings boost

The first appearance by Vice President JD Vance on ABC’s “The View” delivered the most-watched edition of the talk show since November 2024.

The June 16 program averaged 3.3 million viewers, according to Nielsen data. The figure was well above the average of 2.6 million viewers for “The View” in the 2025-26 season.

Vance appeared on the liberal-leaning program to promote his new book on his decision to become a Catholic. While the co-hosts mostly questioned him on the Trump administration’s policies on immigration and race, the discussion was cordial.

The panel of co-hosts — Whoopi Goldberg, Joy Behar, Ana Navarro, Sunny Hostin and Alyssa Farah Griffin — did not ask Vance to address the program’s ongoing tension with the Federal Communications Commission.

FCC Chairman Brendan Carr has questioned whether “The View” should have the status of news programs, which are exempt from giving equal time to the opponents of political candidates who appear as guests.

ABC has asked the FCC to rule on the status of “The View,” which received an exemption from the rarely enforced equal time provision in 2002. ABC has maintained that “The View” books politicians based on newsworthiness and not partisanship.

The FCC is currently taking comments from the public on the matter. ABC is running on-air spots urging viewers to support the program.

“‘The View’ has welcomed your favorite guests and covered the issues you care about for nearly 30 years,” the spot says. “Now the FCC wants to control who is allowed to appear on the show.”

The National Republican Senatorial Committee and the National Republican Congressional Committee submitted comments Monday, asserting that “The View” takes advantage of its exemption and favors Democratic candidates and permits “only rare appearances by Republican-aligned figures.”

ABC has told the FCC that “The View” has invited politicians from both sides of the aisle to appear on “The View,” including Health Secretary Robert F. Kennedy, Jr., Secretary of State Marco Rubio and entrepreneur Elon Musk. They have declined the invitation as did Vance before his appearance last week.

The letter from the GOP committees also cited the ideological leanings of the co-hosts, saying they are “not selected for their journalistic talent or excellence in commentary, but for their partisan tilt.”

Over the last two decades, “The View” has used five liberal hosts and filled one seat designated for a conservative voice. The right-leaning co-host role has had the most turnover.

“The View” has been the most-watched daytime program for the last nine years. As a live, topical program, it has remained an important media platform while the rest of the talk show genre has largely faded due to diminishing audiences.

Carr’s targeting of “The View” is part of his ongoing criticism of broadcast platforms that annoy President Trump, who has urged that TV station licenses be pulled when he’s been unhappy with coverage.

The post Vice President JD Vance’s visit gives ‘The View’ a ratings boost appeared first on Los Angeles Times.

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