The internet’s favorite girl is bringing the heat.
While promoting her beauty brand, Rhode, on Friday, Hailey Bieber showed off her toned backside while rocking a brown thong bikini.
In one Instagram shot, the entrepreneur, 29, who sported yellow heels, gave fans a look at her tanned and muscular body while facing away from the camera.
Another snap had the model flaunting her abs as she rested a Rhode product in the middle of her bikini top.
Hours later, Bieber took to her Instagram Story to post a close-up photo of a workout band right beneath her backside.
The influencer’s post comes on the heels of her shutting down rumors that she’s had any cosmetic surgeries — including a Brazilian Butt Lift.
“I have no Botox in my face. I made a commitment to myself that I wasn’t going to do any Botox until I was in my thirties,” Bieber said while on the “In Your Dreams With Owen Thiele” podcast in October. “When I get there, I’ll see if I even want to do it. But, like, my mom has no Botox. My mom does nothing to her skin and she looks, like, insane.”
For the skeptics, the star added, “Why would I lie?”
“I’m just really diligent with my skincare, but there are treatments that I really do like,” Bieber continued. “I love PRP, which is when they take your blood from your arms and they spin it.”
The mogul noted that she has also “done PRF,” which “is, they take your blood, but they — it’s called EZ Gel— and basically they heat it, and then they cool it, and it kind of, like, makes your blood like a gel consistency. And then you inject it. So I’ve done that, which I loved.”
“And I’m just consistent with things like that. Like, I do that a couple times a year,” Bieber continued. “I’ve done, like, light little lasers before. So that’s it.”
In 2020, the cover star slammed online trolls for insinuating she’s ever had plastic surgery.
“Stop using pics that are edited by makeup artists!” Bieber commented beneath a since-deleted post, as shared by a fan account. “This photo on the right is NOT what I look like…”
“I’ve never touched my face,” she wrote. “So if you’re gonna sit around and compare me at 13, and then me at 23, at least use a natural photo that wasn’t edited so crazy.”
As for her fitness routine, Bieber — who welcomed son Jack, 20 months, with husband Justin Bieber in 2024 — recently told Time Magazine that she focuses on strength training and Pilates.
However, Hailey mused about the low impact workout, “I think it’s a little over. I love Pilates, I really do. But I think it’s become a little bit of a fad, and it’s really hard to find really good teachers that care about form.”
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