Marc Lore wants your blood.
The serial entrepreneur and Wonder CEO has relied on artificial intelligence to tell him what to eat for three meals each day over the past year, he told Semafor’s “Compound Interest” podcast in an episode published on Thursday.
“When I’m not eating at a restaurant, every meal I eat is AI-directed,” Lore said.
The data the AI used to determine Lore’s food came from a blood test. The AI planned his breakfasts, lunches, and dinners, and was able to “keep me healthy, and keep my blood biomarkers in check,” he said.
“When I first started, it was kind of weird because the thought of not thinking about what you want to eat is kind of strange,” Lore said, though he said the AI-directed meals were more consistently healthy than if he fed himself.
Lore said he hopes to roll out a beta test of the model this fall at Wonder, his food hall startup. Wonder didn’t respond to a request for comment on the plans. The company has opened roughly 120 locations primarily in the Northeast and acquired both delivery service Grubhub and meal-kit maker Blue Apron.
“We’ll come to your house, we’ll take your blood, check your biomarkers, we’ll take your body composition,” Lore said.
Users would be able to set how much they want to spend on food and enter their health goals, then get meals delivered automatically from Wonder food halls — and, eventually, though groceries portioned to prepare specific meals, Lore said.
“You can just let it go, and we’ll autonomously feed you 21 meals a week,” he said.
Wonder is Lore’s latest venture. He previously founded and sold Diapers.com and Jet.com, two e-commerce startups, to Amazon and Walmart, respectively.
After several years at Walmart, Lore left in 2021. Later that year, he started using food trucks to cook gourmet meals outside customers’ homes in New Jersey suburbs. The company later ditched the trucks in favor of its current food-hall model.
Wonder’s latest funding round valued the company at about $7 billion, Bloomberg reported on Wednesday.
Lore said that Wonder is also using AI for Wonder Create, a service that lets influencers create their own restaurant concepts, including branding and menu items that Wonder’s food halls can prepare. Wonder locations already serve food from several different restaurant brands, each backed by a celebrity chef.
“We really like the fact that each influencer has their own followers that they’re sending to Wonder, so we don’t have to do any marketing,” Lore said.
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