The New York Times Company now has 13.1 million subscribers, the company said on Wednesday, after adding about 310,000 digital-only subscribers in the first quarter of the year.
The company has set a goal of 15 million subscribers by the end of next year and appears to be on a pace to meet it. The Times has added an average of 330,000 total subscribers a quarter, including print, since the start of last year.
Total revenue for the quarter was $712.2 million, up 12 percent from a year earlier. Adjusted operating profit hit $117.9 million, up 27.2 percent. Operating costs increased 7.7 percent year over year to $621.6 million.
Digital-only average revenue per user, a metric used to measure the health of the subscription business, rose 2.4 percent, to $9.77, from the same quarter last year. Digital advertising revenue increased 31.6 percent.
Digital-only subscription revenue grew to $389 million, an increase of 16.1 percent year over year. Print subscription revenue continued its yearslong slide, down 1.1 percent for the quarter to $127.8 million.
There were 560,000 print subscribers to The Times in the first quarter, down from 600,000 a year earlier.
Revenue from artificial intelligence licensing deals, Wirecutter affiliate referrals and other sources increased 7.8 percent for the quarter to $68.5 million.
Meredith Kopit Levien, the company’s chief executive, said in a statement that the results reflected “strong demand for the uncompromised journalism and premium lifestyle content.”
For the second quarter of 2026, the company forecast a 14 to 17 percent increase in digital-only subscription revenue and a high-teens increase in digital advertising revenue, as well as an 8 to 9 percent increase in adjusted operating costs.
The Times Company had $1.1 billion in cash and marketable securities at the end of March.
Katie Robertson covers the media industry for The Times. Email: [email protected]
The post The New York Times Passes 13 Million Subscribers appeared first on New York Times.
