Primm Valley Resorts, the last full-time casino among a cluster of three off Interstate 15 in Primm, at the California-Nevada border, is permanently closing, according to a termination notice sent to employees on Tuesday.
The letter, posted by Las Vegas insider publication Las Vegas Locally, noted that employees who worked at Primm Valley would be let go by July 4. It’s not known if the casino will close that day or before.
An email to Primm Valley Resorts owner Affinity Gaming was not immediately returned.
Primm Valley was the last of three operating casino resorts in Primm, formerly known as State Line. The castle-shaped Whiskey Pete’s opened in 1977, followed by Primm Valley in 1990 and Buffalo Bill’s in 1994.
In a letter to the Clark County Board of Commissioners, Erin Barnett, Affinity’s vice president and general counsel, wrote in October 2024 that “traffic at the state line has proved to be heavily weighted towards weekend activity and is insufficient to support three full-time casino properties.”
Along with Primm Valley Resorts, Primadonna Co. LLC, owned by Affinity Gaming, is closing the Primm Center gas station and the Flying J truck stop located at Whiskey Pete’s; that casino closed in December 2024.
The termination notice comes nearly a year after Affinity Gaming ended 24/7 operations at Buffalo Bill’s Resort on July 6. The casino opened on days in which its concert venue, the Star of the Desert Arena, hosted special events.
It’s unclear what happens to music and magic acts booked until July 25.
It’s not known how long other Affinity-owned properties in the area, such as the popular Lotto Store on the California side of the border, will continue to operate. Nevadans have been known to drive for several miles and wait in long lines to buy Powerball tickets, particularly when jackpots creep into 10 figures.
The notice informed employees “this action is expected to result in the permanent termination of employment for all employees at these locations.”
As late as September, Primm Valley Resorts emailed media members promoting renovated rooms and signature experiences at its final resort.
Primm once shined as one of Nevada’s more popular gambling resorts. The three-casino complex served as a less expensive, less flashy, slightly more kitschy alternative to Las Vegas that benefited from being a good 45 minutes closer to Los Angeles than Sin City.
Several factors have contributed to Primm’s slow decline, including the COVID pandemic and increased competition from casinos popping up on tribal lands in California.
Those newer casinos are easier to get to than Primm from key Southern California population centers, reducing the value proposition.
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