My family consumes a lot of ice cream, as it’s one of the best treats for helping us through muggy, warm days in New York City this spring and summer.
However, with practically every supermarket offering its own house brand of ice cream, it’s hard to know which to buy.
To find the tastiest option, I compared store-brand vanilla ice cream from Whole Foods, Wegmans, Trader Joe’s, and Costco. For consistency’s sake, I chose the smallest container and what seemed like the most basic version of vanilla ice cream I could find at each store.
Here’s how the vanilla ice cream stacked up, ranked from my least favorite to my top pick.
The 365 vanilla ice cream from Whole Foods had a distinctive yellow color when I opened it.
When I opened the 365 carton from Whole Foods, the dessert had a distinctive, eggy-yellow color that set it apart from the other ice-cream brands I tried.
The 48-ounce container of ice cream cost me $5.50, or about $0.11 an ounce.
The 365 ice cream was pretty good, but there wasn’t anything special about it.
Choosing a last-place ice cream wasn’t easy because all four were tasty — I wouldn’t regret buying any of the store brands I tried. In fact, my kids proved incapable of ranking them, declaring them all equally delicious.
This vanilla ice cream wasn’t bad, but it was a bit on the bland side, with a much less noticeable vanilla flavor than the other three brands I had.
On the bright side, it had a smooth, pleasantly creamy texture.
Wegmans’ Madagascar vanilla ice cream came in the smallest container of the four.
According to Wegmans’ packaging, this ice cream is made with vanilla from Madagascar, where about 80% of the world’s vanilla is grown. However, I was disappointed that I didn’t see any noticeable flecks of vanilla bean in this ice cream.
The pint-sized container I bought was the smallest of the options I found, which wasn’t necessarily bad. Sometimes, you don’t need that much ice cream, and a pint is the right size for one person.
I paid $4.50 for the 16-ounce container. Unsurprisingly, the small portion size meant this ice cream had the highest cost per ounce — $0.28.
Wegmans’ ice cream was pretty tasty.
I liked the buttery texture of Wegmans’ vanilla ice cream because it reminded me a lot of the premium Häagen-Dazs brand. It had a nice level of sweetness, though it wasn’t overwhelming.
There wasn’t anything distinctive about the vanilla flavor, which was warm and pleasant but fairly mild. I wouldn’t seek this ice cream out again, but I might pick it up if I was shopping at Wegmans and needed a dessert.
Trader Joe’s French-vanilla ice cream looked a little less creamy than the others.
Trader Joe’s ice cream looked fairly similar to Wegmans’ — white and solid, with no visible flecks of vanilla bean.
It seemed a touch less creamy than the other desserts I tried, but I probably wouldn’t have noticed if I wasn’t comparing them side by side.
I paid $4.50 for a quart (32 ounces), which seemed reasonably priced and came to about $0.14 an ounce.
Trader Joe’s ice cream had a very strong vanilla flavor.
Trader Joe’s ice cream had the strongest vanilla flavor out of the four I tried. However, I thought the rich flavor was possibly a touch too reminiscent of straight vanilla extract.
I liked it, but I could imagine it being a bit much for anyone who doesn’t especially like the taste of vanilla. This is your best option if you want to taste the distinct flavor of vanilla ice cream buried among hot fudge, whipped cream, and sprinkles.
I shop at Trader Joe’s frequently, so I’ll likely pick this up again. It’s a good size for entertaining and could anchor a make-your-own-sundae station if my kids have a couple of friends over.
The Kirkland Signature super-premium vanilla ice cream came in a large box.
The Kirkland Signature ice cream came in a large box containing two half-gallon cartons at 64 ounces each. If you choose this option, you’ll need to be willing to buy a ton of ice cream at once.
When I opened a carton, I noticed this brand shined a little differently in the container and was visibly less icy than the other versions I tried.
The entire box of ice cream cost $14, so $0.11 per ounce just like the 365 carton from Whole Foods. The two were tied for the lowest price per ounce.
The Kirkland Signature ice cream was my winner.
I didn’t expect there to be such a clear winner in a taste test of four store-brand vanilla ice creams. However, from the first spoonful of the Kirkland Signature vanilla ice cream, I could tell it was the best of the group.
It had a nice, familiar vanilla flavor, but its texture set it apart. It was extremely creamy but not too heavy — almost like a soft serve. I talked my wife into taste-testing all four brands the day after I did, and she also identified Kirkland Signature’s ice cream as the best.
If you’re planning a summer barbecue and looking for an easy dessert, this is the ice cream I’d recommend.
It would work well independently or in a sundae, and there’s definitely enough of it in a container to please a crowd. Whenever freezer space allows, we’ll be keeping this ice cream stocked.
This story was originally published on July 9, 2024, and most recently updated on May 6, 2026.
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