Amazon is preparing a potential reboot of President Donald Trump’s signature former show, “The Apprentice,” hosted by his son, Donald Trump Jr., according to a new report.
The Wall Street Journal reported on Wednesday, citing “people familiar with the matter,” that Amazon is in “early stage” discussions with the Trump family about relaunching the show. It comes after the corporate behemoth bought Melania Trump’s eponymous documentary for roughly $40 million.
If launched, the Amazon version of “The Apprentice” would appear on its Amazon Prime platform.
“Amazon’s deliberations about rebooting the TV show—and potentially casting Trump’s son in the starring role—is the latest example of how it has sought programming that would appeal to the president and his base of conservative supporters,” the report reads in part. “In some instances, the first family has profited from the push.”
“Amazon MGM Studios head Mike Hopkins and other Amazon executives began talking about the reboot idea internally early last year, around the time Trump was being sworn in for his second term, according to some of the people familiar with the talks,” it added.
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