Meta is welcoming a new app to the family.
Instagram launched a new app called “Instants” in Italy and Spain on Thursday, but it’s not live elsewhere yet, a Meta spokesperson confirmed to Business Insider.
Instants lets users share disappearing photos with their friends. These photos last 24 hours and can’t be viewed more than once. The app’s slogan, per the current app listing: “Real life, real quick.”
The app sounds like a Frankenstein of social apps like Locket, BeReal, and, of course, Snapchat.
The app is intended to “give people low-pressure ways to connect with friends,” the spokesperson added.
Users can take photos (or short videos) with the app’s camera and add text, but cannot edit the content further. They can then share that content with a limited audience, specifically mutual followers and close friends.
“We’re exploring multiple versions of Instants to see what people like, and will listen to our community,” the spokesperson said.
Expanding Meta’s portfolio of social apps has become commonplace for the tech giant. Instagram has Threads and Edits under its umbrella, and Meta also has the AI-focused Meta AI app.
Meta did not share when, or whether, the company will roll out the Instants app in the US.
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