The following article is sponsored by Consumers’ Research and is written its executive director, Will Hild.
When Americans pay insurance premiums, they expect protection and stability. They expect that when disaster strikes, their insurer will stand by them, not abandon them, not lecture them, and certainly not hide the truth about its priorities. Yet Chubb, one of the world’s largest insurance companies, has charted a very different course. Under CEO Evan Greenberg, the company has embraced ideological politics, prioritized leftist causes over American consumers, and now appears to be attempting a calculated cleanup of its public image.
Chubb spent years promoting DEI, climate activism, and left-wing policy preferences. It loudly touted programs focused on “anti-racism” and “race fluency,” and it pledged alignment with activist groups. Leadership praised the Human Rights Campaign and funded organizations pushing gender ideology, including content aimed at children. Greenberg openly criticized America First policies, from border security to energy independence, even attacking state efforts to protect single-sex spaces in public facilities.
But a funny thing happened once Americans started asking questions: much of this material began to quietly disappear (but we have the receipts).
Observers and watchdogs have noted that a significant portion of Chubb’s diversity and climate content, which was once proudly promoted, has been reduced, removed, or buried on the backend of their website. Pages once highlighting race-based employee programs and aggressive environmental mandates are gone. Formerly celebrated partnerships and DEI toolkits have faded from public-facing platforms. Chubb hasn’t directly disavowed the ideology; it just appears to be tucking it out of sight.
Rather than change its behavior, Chubb has seemingly changed its public relations strategy. The company has leaned into targeted digital campaigns and banner ads, attempting to position itself as a neutral, dependable insurance provider. In reality, this looks less like a philosophical course correction and more like a reputation-laundering operation. A PR makeover instead of accountability.
Meanwhile, customers continue to suffer.
California homeowners saw policies dropped during wildfire season. Families in hurricane-stricken regions have publicly battled delayed or denied payments. Illinois residents fought mold and water damage disputes, forced in some cases to drag their insurer into court simply to receive coverage they paid for. The patterns appears to be that when ideological causes call, Chubb marches. When policyholders call, Chubb hesitates.
Chubb’s leadership has invested time and capital in climate pledges that limit underwriting for U.S. energy producers. It terminated agreements tied to lawful firearm ownership after activist pressure. And it proudly scored high on indices designed by ideological groups, even as many Americans question whether those standards reflect their values.
Insurance is built on trust. Families sacrifice hard-earned dollars for security. They do not expect their insurer to act like a political pressure group one moment and a corporate PR machine the next. They do not expect values-driven branding while policyholders fight for basic service. And they certainly do not expect to see history quietly rewritten online when scrutiny arrives.
Trying to erase the past while polishing the brand is not leadership, it’s spin.
Americans deserve insurers that stand with them, not with ideological agendas. Chubb can’t advertise its way out of its track record. The public is watching and will remember who fought for them, and who tried to hide what they were.
Visit WokeChubb.com to learn more.
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