‘Boomerslop’ has taken over Meta AI’s Vibes feed

• Meta AI’s Vibes feed has a lot of political content — specifically, lots of videos featuring Donald Trump.
• These are mostly jokey, like ones with Trump dancing or being arrested. It’s very boomer-coded.
• I’m calling it boomerslop.

It’s been a little over a month since Meta launched Vibes, the all-AI video feed inside its stand-alone Meta AI app. I regret to inform you that it seems to be full of what I’m calling boomerslop.

And in particular, it’s full of politically charged boomerslop about President Donald Trump.

First, let me explain boomerslop: It’s AI slop that’s particularly appealing to a Facebook-loving boomer. I say this with love and affection for baby boomers. Time comes for us all, and every generation gets roasted for its digital foibles.

Boomerslop isn’t even necessarily made by boomers. (Meta told me that boomers aren’t the majority of Meta AI users.) But, let’s say, this stuff is spiritually boomerish — it appeals to a boomer sensibility.

What makes this stuff boomerslop isn’t just that it might be fooling older people into thinking it’s real. I’d argue that OpenAI’s Sora or other AI tools are much better at making highly realistic AI videos that could actually fool people (Meta’s own head AI scientist, Yann LeCun, recently seemed to fall for an AI video of police interacting with ICE).

It’s that this is the kind of video that boomers enjoy — specifically, jokey memes of Donald Trump. Whether the videos are pro-Trump or anti-Trump depends on the audience.Meta didn’t quite buy my vibe about Vibes.

“The vast majority of Vibes content viewed is focused on lifestyle and entertainment topics like sci-fi, fashion, motivational themes, and pets,” Faith Eischen, a Meta spokesperson, told Business Insider. “In other words, while Business Insider may find this interesting, this content is not representative of the Vibes vibe.”

Indeed, I do find it interesting! And I don’t disagree that it’s not all Trump, Obama, and Biden videos. But there were enough to make it noticeable — especially compared to how the feed looked when it first launched.

Vibes has echoes of old Facebook

Let’s recall the mid-to-late aughts, when Facebook was known as “the place where uncles yell at each other online.” The news feed at the time rewarded highly divisive content that stirred negative emotions.

Back in 2016, people were posting “Lock her up” memes on Facebook, which flooded everyone’s feed. After realizing this was a problem, Facebook did a variety of things to try to correct this, including limiting the reach of political posts in 2024 (it has since eased up on that).

Now in 2025, you have people on Vibes posting divisive Trump videos made with AI. Maybe it’s like carcinization, where eventually all Meta products evolve into magnets — at least in some cases! —for boomer ragebait.

There’s also something depressing here.

In theory, AI video is a magical tool that could create all sorts of wonderful, creative things. But we ended up instead with anodyne boomerslop that vibrates on the same wavelength as tiresome jokes like “Cheeto-in-chief” or “Let’s go Brandon.”

To use a tired joke here, the Vibes are off.

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