The digital services industry is under pressure to evolve. Agencies and managed service providers (MSPs) are expected to deliver high-quality websites at the speed and cost of DIY tools, without compromising creativity or scalability. To stay competitive, many are turning to automation and AI, reshaping what it means to run a modern digital agency.
That’s the vision behind 10Web, a leader in AI-native website creation with 2 million+ sites built and a company backed by Sierra Ventures and AI pioneer Andrew Ng.
In October 2025, 10Web launched its White-Label Reseller Dashboard, a fully branded SaaS platform that enables agencies and MSPs to offer AI-powered WordPress website creation, managed hosting, and client billing under their own brand. The concept is simple — give professionals the same scalable infrastructure that powers millions of 10Web sites, fully branded and priced as their own.
Why Agencies Are Rethinking Their Business Model
Globally, around 54% of all websites are built by service providers rather than DIY users. Yet many operate within narrow margins, caught between inexpensive consumer tools and complex enterprise systems.
“Agencies are the electricity that powers the web,” says Sona Mamyan, Director of Growth at 10Web. “They aren’t going away, but the world is changing fast. With WordPress powering nearly half of all websites and AI accelerating development, there’s enormous pressure to deliver smarter, faster, and more affordable digital experiences. Our white-label dashboard helps them adapt and become the infrastructure of the future.”
10Web’s White Label Reseller Dashboard was developed precisely for these professionals — combining the speed of AI generation with the ownership and flexibility of WordPress, enabling agencies to scale their offerings without building complex infrastructure.
Operate Your Own SaaS Without Building It
Through 10Web’s white-label platform, partners can transform into full SaaS providers in just days. From a single branded interface, they can:
- Generate AI-built WordPress websites in under a minute, complete with industry-specific content, images, and layouts.
- Manage hosting, billing, and client subscriptions directly through their white-labeled dashboard, powered by Stripe for secure payments, invoices, and refunds.
- Combine 10Web’s AI Website Builder with their own design, marketing, and maintenance services to create recurring-revenue packages tailored to their clients.
Every touchpoint, from the domain and dashboard to automated emails and invoices, carries the partner’s branding. And as new modules roll out for AI branding, AI agents, CRM, and SMB tools, partners will be able to offer even more services from one unified platform.
The AI Edge in the Web-Building Landscape
With WordPress powering 43% of the internet and the AI website builder market expected to reach $32 billion by 2032 (a 27% CAGR), it’s clear where the industry is heading. The White-Label Reseller Dashboard sits at that intersection, pairing WordPress’s openness and extensibility with AI’s efficiency and creative speed.
Arto Minasyan, CEO of 10Web, explains:
“Most businesses still rely on experts, agencies, freelancers, or MSPs to deliver high-quality websites that meet today’s performance and customization standards. 10Web’s white-label platform is designed precisely for these professionals, giving them the automation and scalability needed to thrive in an industry where speed, cost, and quality define competitiveness.”
By integrating automation directly into the WordPress workflow, 10Web enables service providers to deliver faster, high-quality sites without expanding their technical teams.
Built for Scalability and Ownership
Unlike traditional reselling or affiliate programs, 10Web’s approach gives partners true ownership of pricing, packaging, and the client experience, while the company maintains the underlying technology. Setup is simple: connect a domain, add branding, and begin onboarding customers — all in the same day.
Partners also receive 24/7 support, a dedicated account manager, and detailed documentation to help them scale efficiently. For many agencies, this model replaces fragmented tool stacks with a unified ecosystem that drives predictable recurring revenue..
The Bigger Picture: WordPress and AI Converge
As AI continues to reshape digital industries, 10Web has developed a hybrid model that merges AI automation with WordPress flexibility — and continues to enhance it to meet evolving client needs. This approach allows partners to deliver enterprise-level capabilities: high-performance hosting, fast site generation, and custom design freedom without enterprise-level overhead.
“10Web’s mission has always been to democratize website creation and equip professionals with the tools to build, launch, and grow online quickly,” the company states. “By opening our infrastructure to agencies and MSPs, we’re extending that mission to the people who make the web work.”
Availability
The White-Label Reseller Dashboard is now available to partners in all Stripe-supported countries, with API and self-hosted integrations available for others. Pricing is flexible, depending on website volume and AI-generation requirements, and early partners gain access to tailored onboarding and growth support.
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