The Rolling Stone Interview has featured the likes of Bob Dylan, Jim Morrison, Ray Charles, Eddie Murphy, Axl Rose, Jack Nicholson and Taylor Swift since it launched in 1967.
It is now being turned into a video podcast series.
The publication, which is owned by Deadline owner PMC, is turning to Florence + The Machine’s Florence Welch to kick off its move.
The idea is that long-form interviews that it previously published in the magazine will be retuned for a new multi-platform format. Episodes will be available on Rolling Stone’s YouTube channel, Spotify Video, and all audio streaming platforms. The series will also still live in its print format.
The first episode, which launches on October 31, featuring Welch, in conversation with Rolling Stone senior writer Brittany Spanos, was recorded live at New York City’s A24-owned Cherry Lane Theatre. Welch talks about her creative process and the making of her new record Everybody Scream. It also includes a three-song acoustic performance.
The podcast will be produced and overseen by Alexandra Dale, Head of Rolling Stone Films & Premium Content, and Waiss Aramesh, Head of Video & Socials.
The video podcast series comes as Rolling Stone unveils its digital archive of The Rolling Stone Interviews.
“The Rolling Stone Interview has defined cultural conversation for more than five decades,” said Julian Holguin, CEO of Rolling Stone. “By launching this as a video podcast, we’re meeting our audience where they are — across screens, platforms, and formats — while continuing to deliver the kind of depth, authenticity, and storytelling that only Rolling Stone can provide.”
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