Gold’s Gym is ending its decades-long run across Southern California, selling all 23 of its regional locations to EōS Fitness — except for the original Venice Beach gym where the brand first began nearly 60 years ago.
In an email to members, EōS announced that the transition took effect Oct. 29, adding the former Gold’s locations to its network of more than 200 gyms across seven states. Members can continue using their regular gyms during the changeover, the company said, promising a “seamless” transition with uninterrupted access.
“Our priority is to make this transition as seamless as possible, ensuring your workouts stay uninterrupted while we continue to provide best-in-class gyms, innovative fitness and recovery options, pristine facilities and the latest fitness gear,” EōS wrote in its message to members.
According to WeHo Times, Gold’s Gym SoCal told customers the sale was a “carefully made decision” after years of building a strong community, adding that EōS was chosen to “honor that legacy” and continue serving members with the same commitment. The outlet also noted that EōS Fitness CEO Rich Drengberg previously spent more than 15 years helping to grow Gold’s Gym SoCal earlier in his career.
New signage has already gone up at several former Gold’s locations, including in Hollywood, where a banner reads, “Gold’s Gym SoCal has flexed its last rep. Welcome to EōS Fitness. Same sweat. New swagger,” WeHo Times reported.
However, a Gold’s Gym spokesperson confirmed to KTLA that the Venice location, often called the “Mecca of Bodybuilding,” will remain under company ownership.
Founded in Venice Beach in 1965, Gold’s Gym became a cornerstone of Southern California’s fitness culture, attracting bodybuilders, athletes and celebrities. Its departure marks the end of an era for a brand that helped define L.A.’s gym scene for nearly 60 years.
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