Last week, Meghan Markle announced a new drop for her lifestyle brand As Ever with an Instagram video that showed her wandering through a grove of trees, wearing a black dress and boots. The advertisement was a sign that the Duchess of Sussex’s next seasonal release would be inspired by the holidays, even if her California coastal home doesn’t have the most picturesque autumn and winter weather. On Tuesday, she released a new selection of objects with a cold-weather theme, including a $64 candle inspired by her wedding day.
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In a press release, the brand explains that the Signature Candle No. 519 takes its name from May 19, 2018, the day when Meghan married Prince Harry. The candle itself has notes of “Moroccan mint leaf, white tea leaves, and a back note of woodsy cardamom,” making it a “refreshing scent to rise with, like a cup of mint tea.” It also evokes “the freshness of a day in the English countryside, a long walk in the garden, and a spirit of happiness.” Another candle, No. 084 is inspired by the scents of Meghan’s family home and is named after her birthday, August 4.
Though they don’t use their Duke and Duchess of Sussex titles when doing private business, the duchess has found subtle ways to refer to her royal connections while building her post-royalty brand. On a box of flower-sprinkle shortbread cookies from her initial drop, Meghan mentioned that the “biscuits” were inspired by her time in the UK. The connection between mint, white tea, cardamom, and her high-profile wedding day at Windsor’s St. George Chapel isn’t obvious, but Meghan has said she and Harry enjoy drinking mint tea at home. On their wedding day, Harry hand-picked flowers from their home in Kensington Palace for Meghan to use in her bouquet.
Upon As Ever’s launch in April, the company’s debut products were all sold out within an hour; subsequent releases have disappeared similarly quickly. Though the brand’s first offerings were relatively affordable, with all products costing less that $30, As Ever’s holiday collection bumps up the price tags. The candles cost $64 apiece, while a new sparkling wine—“Ideal for celebrating an engagement, achievement, or reunion”—runs $89.
In an interview at Fortune’s Most Powerful Women Summit earlier this month, Meghan said that the high demand for the brand’s products had complicated the planning process for her staff of fewer than 10 employees at launch. After selling out for the first time, Meghan explained, “We said, ‘great, let’s 10 times the inventory for the next seasonal drop. We’ll get all the metrics that we need.’ Then it sold out within four hours—which again is amazing, but also not helpful.”
As Ever was founded as a joint venture with Netflix’s Consumer Product Group and launched alongside Meghan’s food and lifestyle TV show, With Love, Meghan, which premiered in March and returned for a second eight-episode season in August. Though it is still unclear whether the show will return for a third season, the streamer announced that a With Love, Meghan holiday special will premiere in November. In the Fortune interview, Meghan said that she planned to continue working with the company even if the show comes to an end.
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