All the many ways brothers Travis and Jason Kelce are expanding their brand

• Jason Kelce and Travis Kelce have been expanding their brands off the field.
• Travis Kelce’s relationship with Taylor Swift has boosted their business allure and media interest.
• The Kelce brothers’ ventures reflect a strategic growth in their celebrity footprint.

Jason Kelce and Travis Kelce have been busy growing their brands — on and off the field.

The brothers have dominated NFL headlines, enjoying a boost of star power and media interest thanks to Travis’s relationship with Taylor Swift, whose business acumen might be rubbing off on the brothers.

Recently, Travis and Kansas City Chiefs’ teammate Patrick Mahomes opened a Missouri-based steakhouse called 1587 Prime.

Here’s how they’ve been expanding their empire.

The “New Heights” podcast has lived up to its name.

The brothers continue to host their “New Heights” podcast, discussing the latest football news and anecdotes from their personal lives.

In August, they inked a three-year deal with Amazon’s Wondery worth over $100 million.

“We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experiences and resources to take us to ‘New Heights,'” the brothers said at the time.

Jason Kelce joined ESPN as an analyst after he retired from the Eagles.

Jason Kelce played 13 seasons with the Philadelphia Eagles as a starting center before he retired in early 2024.

In a retirement speech, Jason said there was “no chance” he could have made it as far as he did without his younger brother.

The retirement was short-lived.

Jason rejoined the football ecosystem as an analyst on ESPN’s “Monday Night Countdown” and later, “Monday Night Football.”

“ESPN was a consistent presence in our household growing up and the network helped shape who I am and my love of all sports. To now appear on that same screen is a full circle moment,” Jason said in a press release at the time.

Jason hosted a late-night show on ESPN for a limited time.

Expanding his role at ESPN, Jason hosted a limited late-night show on the network called “They Call It Late Night with Jason Kelce.”

ESPN said in a press release that the five-episode series, which aired in January and February, would run through the end of the NFL regular season and playoffs.

Jason and Kylie Kelce are active investors and philanthropists.

Jason and his wife, Kylie Kelce, have an investment management firm called Winnie Capital. It’s a private family office in Philadelphia that manages the couple’s philanthropic and business ventures.

In 2024, Winnie Capital invested in HOMAGE Inc., a sports apparel brand specializing in faux vintage products. The brand is a merchandise partner for the “New Heights” podcast. It also has “unique collections that support Jason’s charitable efforts, including ‘A Philly Special Christmas Special’ and ‘Jason Kelce Pay HOMAGE’ retirement t-shirt,” HOMAGE said in a press release.

In collaboration with some of his former teammates, Jason released his third annual holiday album called “A Philly Special Christmas Party” in 2024. The proceeds were donated to charity. It is the third philanthropic holiday album released by The Philly Specials, a group made up of Jason and Eagles’ offensive tackles Lane Johnson and Jordan Mailata.

Jason founded a brand called Underdog Apparel.

Jason also founded Underdog Apparel, which provides “inspiring clothing that you can wear with pride, knowing that you’re making a difference in your city,” he wrote on Underdog’s website.

“Every one of our products will be designed and produced right here at home, and 100% of all profits will go through the (Be)Philly Foundation to fund evidence-based programs that directly improve the lives of our city’s youth,” the website reads, referencing a local nonprofit.

Jason also snagged a deal with Marriott.

In 2024, the hotel chain Marriott announced that it had snagged Jason as a “Fanbassador” for the football season.

The collaboration allows members of Marriott Bonvoy, the hotel chain’s loyalty program, to “bid points for incredible football-related experiences inspired by, and alongside, Kelce.”

“As the ‘Fanbassador,’ this collaboration is about celebrating all of the things that make NFL fans special and providing them opportunities to get closer to the game they love like never before,” Jason said in a Marriott press release.

The brothers are also taking on the beer and cereal industry.

A June 2024 press release said the pair is going into business with Garage Beer, a brand founded in Cincinnati. Both Jason and Travis played college football at the University of Cincinnati.

“The brothers join Garage as significant investors, partners, owners, and operators,” the press release said. “Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts.”

Travis called the opportunity “exciting” in the press release.

Two months later, General Mills announced a partnership with Jason and Travis to create a limited-edition cereal called Kelce Mix. Kelce Mix combines Cinnamon Toast Crunch, Reese’s Puffs, and Lucky Charms into a single bag.

“This is so full circle for us, growing up mixing cereal together at the breakfast table as kids! We can’t wait for you to clear the shelves late September!” Travis wrote in an Instagram post.

Travis’ foray into the food industry involves refrigerated and frozen meals.

In 2023, Travis announced that he would sell refrigerated meals at Walmart under Travis Kelce’s Kitchen. A press release said Travis “is taking his love for Kansas City BBQ to a whole new level.”

The Travis Kelce’s Kitchen website now sells frozen BBQ meals like sliced brisket and baked beans.

Travis Kelce has brand partnerships with major companies, including Pepsi and Subway.

Travis’ star power has helped him snag several brand partnerships, which he often advertises on his Instagram account. The Kansas City Chiefs tight end has worked with companies like Lowe’s, Pepsi, Subway, and ZENWTR.

Travis has also appeared in commercials for Bud Light and State Farm.

There are various reports about how much Kelce has earned from endorsements, but Yahoo Sports reported he’s earned $32 million.

A 2024 Forbes report said Travis raked in an estimated $5 million from endorsements.

Travis is dabbling in Hollywood.

Travis isn’t a stranger to TV opportunities.

In addition to commercials, he also appeared on a 2016 reality dating series called “Catching Kelce,” in which 50 women vied for the football player’s affection.

More recently, Travis played Ed Laclan in Ryan Murphy’s 2024 thriller series, “Grotesquerie.” He’s also hosted “Are You Smarter Than a Celebrity?” in early 2025. The series, available on Amazon’s Prime Video, is a spin-off of the 2007 game show “Are You Smarter Than a 5th Grader” hosted by Jeff Foxworthy.

“I grew up loving game shows, and I’m excited to be following in the footsteps of so many TV icons by hosting my very first one with ‘Are You Smarter Than a Celebrity?'” Travis said in an October press release.

Jason is also diving into the entertainment world.

Like Travis, Jason has waded into the entertainment industry. He, alongside Philadelphia Eagles players Jalen Hurts and Brandon Graham, appeared on an episode of “Abbott Elementary” in 2024.

In addition to commercials for companies like Buffalo Wild Wings and Campbell’s, Jason has also appeared on “It’s Always Sunny in Philadelphia.”

Travis launched a clothing brand called Tru Kolors

Travis promoted the sportswear brand in a 2019 Instagram post. The official website said Travis drew inspiration from vintage sporting goods paired with bold features and colors.

“I like to show off who I am through what I wear,” Travis said in a statement on the website. “I think colors are a unique way to connect people and an amazing way to express yourself. We’re all in this together — be you, stay true. And always rep your Tru Kolors.”

The company sells various T-shirts, hoodies, sweatpants, cardigans, and other items.

In addition to Tru Kolors, Travis partnered with Nike in 2023 to create a cleat dubbed The Alpha Menace Elite 3 TK. The sporting apparel company advertised the cleat on Instagram.

Travis hosts a music festival called Kelce Jam

Travis created a music festival called Kelce Jam, which kicked off in April 2023 at the Azura Amphitheater in Bonner Springs, Kansas.

The first iteration had musical guests like Machine Gun Kelly and Rick Ross.

Travis hosted the music festival for a second time in May 2024. This time, the musical acts included Lil Wayne, 2 Chainz, and Diplo. After canceling the festival in 2025, Kelce Jam says it will return in 2026.

The brothers became part-owners of an indoor football team called St. Joseph Goats.

It’s GOOD to be GOAT @KansasCityGoats pic.twitter.com/IXguIMOmmX

— Garage Beer (@drinkgaragebeer) May 29, 2025

Garage Beer, co-owned by the Kelce brothers, announced that it purchased a stake in the St. Joseph Goats, a professional arena football team.

“This is more than a sponsorship — it’s a bold, possibly confusing leap into the world of professional sports ownership, and we couldn’t be more excited,” a May press release said.

Travis and Kansas City Chiefs QB Patrick Mahomes opened a steakhouse.

Travis and Mahomes opened a steakhouse, 1587 Prime, in Kansas City, Missouri.

“Rooted in the same standard of preparation, detail, and excellence that defines the city’s champions, it embodies the spirit of Kansas City – bold, energetic, and unapologetically proud of where it comes from,” the restaurant’s website said. “Co-founded by Patrick Mahomes and Travis Kelce in partnership with Noble 33, 1587 Prime is defined by intention in every detail, from meticulously sourced cuts to a soundscape that sets the tone.”

The cocktail menu features several tongue-in-cheek names, including the Big Yeti, one of Travis’ nicknames, and The Alchemy, a song on Taylor Swift’s “The Tortured Poets Department” album.”

Travis partnered performance nutrition company.

Travis partnered with Hilo Nutrition, a sports and wellness supplement company, in 2019. He became the company’s chief of performance.

“The partnership was born, and Kelce quickly began providing his expert insight into product development as Hilo’s Chief of Performance,” a press release said.

Travis is big on investments.

Although he doesn’t have an investment management firm like Jason, Travis has made plenty of investments of his own.

Travis has invested in the theme park brand Six Flags, the BWT Alpine Formula 1 team, Casa Azul, Club Car Wash, and Cholula Hot Sauce, among others.

Read the original article on Business Insider

The post All the many ways brothers Travis and Jason Kelce are expanding their brand appeared first on Business Insider.