Just days after announcing a price hike, HBO Max has revealed a new feature that will allow users to rate content, feedback that the service says will help it personalize customers’ feeds.
“The update is designed to improve content relevance and give users more control over their browsing experience,” according to an HBO Max statement.
The three levels of ranking are “Love,” “Like” and “Not For Me,” and the service says it will adapt its recommendations based on the input.
The feedback buttons will appear on the content details page for each movie or TV series. They will also surface in the player when a user finishes a movie or series.
As of June 30, HBO Max parent Warner Bros. Discovery said it had 125.7 million paying subscribers to all of its streaming services. That blended stat includes HBO Max as well as legacy linear subscribers to HBO, who have access to the streaming service. The company will report its third-quarter financials on November 6.
HBO Max was rebranded from Max earlier this year, undoing a revamp unveiled in 2023. It is a key asset in the mix as WBD undergoes a strategic review of its operations after receiving interest from multiple parties in acquiring all or part of the company. Paramount has submitted an initial bid to acquire the company but the offer was refused. WBD had earlier announced plans to split into two separate companies by next spring.
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