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BBB Scam Alert: Beware of healthcare cons during open enrollment

October 14, 2025
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BBB Scam Alert: Beware of healthcare cons during open enrollment
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HUNTSVILLE, Ala. (WHNT) — News 19’s Ellie Byrd sat down with Karen Reeves, the President and CEO of the Better Business Bureau of North Alabama to find out ways you can protect yourself!

If you are adding or changing your Medicare or Healthcare.gov coverage during an open enrollment period, watch out for unsolicited calls claiming to “help” you find the best deal.

Unfortunately, scammers see this open enrollment period as a chance to trick people out of money and personal information. Open enrollment for Medicare runs from October 15 through December 7. Medicare Advantage open enrollment is from January 1 to March 31, or within three months of getting Medicare.

Heathcare.gov open enrollment begins November 1; December 15 is the last day to enroll or change plans for coverage starting January 1, and January 15 is the last day to enroll for coverage starting February 1.

What you’ll learn:

  • How scammers use the Medicare and Healthcare.gov open enrollment periods to trick consumers into sharing personal or financial information.
  • The common tactics scammers use — including fake phone calls, texts, and offers for “free gifts” or “health screenings.”
  • How to protect your information, spot red flags, and verify legitimate assistance when choosing or changing your healthcare coverage.

So how does the scam work?

BBB Scam Tracker frequently receives reports of scam calls and texts pretending to be from Medicare. In a recent report, one person shared, “They called to have me sign up for a new Medicare card. I declined. They have been persistent in their calls to me and my husband.”

In another report, the target reported that a caller pretended to be an agent “asking if I got a new updated Medicare card in the mail. He then verified my name and mailing address. Then he wanted me to get my old card and read off info to him, such as the date on the lower right side of the card. When he asked me to read my card number, I told him I cannot.”

Another consumer reported being targeted through a text message and shared the following: “I received a text saying that my health benefits were about to expire and I needed to call the number to renew. Then, the representative told me I had to pay and my bank had to verify with them, that’s when I knew it was a scam.”

If you stay on the line, these callers allege they can enroll you in a better plan than what you currently have, according to Scam Tracker reports. This new plan is cheaper, and you can keep all the same services. To get started, all you need to do is provide some personal information, such as your Medicare ID number and your Social Security number.

No matter how good the deal sounds and how convincing the caller seems, don’t do it! The call is a scam, and sharing personal information will expose you to identity theft.

Selecting a health insurance plan can be challenging and complex. Be on the lookout for common red flags.

  • Be wary of anyone who contacts you out of the blue. Healthcare.gov and Medicare provide legitimate help for determining which plan is right for you. These people — sometimes called Navigators or Assisters — cannot charge for their support. If someone asks you for payment, it’s a scam. You will also need to contact them on your own. They will not call you first.
  • Be wary of free gifts and “health screenings.” Keep a healthy level of skepticism any time a broker offers you free gifts or other special deals. Never sign up with a broker who offers you an expensive sign-up gift in exchange for providing your Medicare ID number or additional personally identifiable information. Other times, brokers offer free “health screenings” to weed out people who are less healthy. This technique is called “cherry picking” and is against Medicare rules.
  • Guard your government-issued numbers. Never offer your Medicare ID number, Social Security number, health plan info, or banking information to anyone you don’t know.
  • Go directly to official websites. If you want to make changes to your healthcare plan, go directly to Medicare.gov, Healthcare.gov, or your employer’s health insurance provider. Don’t click on links in suspicious messages.
  • Contact your employer directly. If you receive an unexpected email about benefits policies, ask your employer about it before you click on anything to make sure it’s legitimate.

For more information:

If you are unsure whether a call or offer is from Medicare or you gave your personal information to someone claiming to be with Medicare, call 1-800-MEDICARE to report it. If you suspect fraud when signing up for ACA coverage, go to HealthCare.gov or call the Health Insurance Marketplace call center at (800)-318-2596. For more information click here.

The post BBB Scam Alert: Beware of healthcare cons during open enrollment appeared first on WHNT.

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