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How the EU wants to get Gen Z on board

October 13, 2025
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How the EU wants to get Gen Z on board
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For 18-year-old Aisling Giltinane from Ireland,  is a deeply personal issue as she experienced it when she was younger. 

She jumped at the chance to join a small group of young Europeans who came to the  headquarters in Brussels, to meet with EU Commissioner Glenn Micallef in September to discuss it.  

“I wanted to make a difference,” she told DW. “I wanted to show what we can do so that other kids don’t have to go through the same.”

The participants — some still in high school, others already working — got a chance to bring their own ideas to the table.

These include making it easier to report cyberbullying, improving , as well as involving teachers and parents more. The EU Commission wants to present a “Comprehensive EU Action Plan on Cyberbullying” next year and the discussions will feed into it.

But for many, the meeting is about more than just cyberbullying: “For me it’s mostly about the opportunity to voice not only my concerns, but also my ideas,” George Vella, an 18-year-old from Malta said. By talking directly to politicians he says his concerns are more likely to be addressed than if he just voices them on social media or with friends.

Aisling Giltinane said she had a positive exchange with Commissioner Micallef, who is in charge of International Fairness, Youth, Culture and Sport.  “We were able to tell him what we wanted, and he really took that on board.” 

Young Europeans often critical of the EU  

Unlike the small group visiting Brussels, not all young people in Europe voice confidence in the European Union or its democratic structures. A new survey by the German TUI Foundation found that 40% of the participants agreed with the statement that the way the EU works is not particularly democratic. Another 51% said that the EU is a good idea but poorly implemented. Some 53% believe that the EU is too concerned with trivial matters.

The survey questioned over 6,000 people aged 16 to 26 years old from across Germany, France, Spain, Italy, Greece, Poland and the UK.

The voter turnout of the last European election also shows a declining interest in taking part in EU democratic processes. In 2019, 42% of 15 to 24-year-olds voted. According to the statistical office Eurostat, only 36% showed up at the ballot box in 2024, meaning a decline of 6 percentage points. The number of young people voting in the latest election also lagged the average participation rate of 51%.

Can Europe win back young people?

Student George Vella thinks that the EU is doing a lot for young people, but that this is sometimes not “visible enough.” National governments often get credit for initiatives that actually come from the European Union, he said.

In Brussels, Commissioner Micallef says he is sure that “young people see the European Union as part of the solution to the challenges they face.” Speaking to DW after the meeting, he said, young people expect their trust in the EU to be repaid by concrete action.

He added that the EU is going to act in areas such as affordable housing, the quality of jobs and bringing down energy costs. 

However, delivering tangible results might prove tricky. Enrique Hernandez-Diez, youth researcher and public law professor at the University of Extremadura, points out that the EU lacks legislative power in areas like employment, social security, and housing.

On these issue that are often key to a younger demographic, the EU’s role is limited to supporting member states, coordinating or offering ideas and funds, he said. Meanwhile, those benefitting from EU supported schemes often lack awareness about where the funds come from.

At times the bloc also gets blamed by national politicians for unpopular policies, distorting the EU’s image among some population groups, he added.

How will the Commission reach out to more young people?

Supporting young people is among the priorities of the current EU Commission’s term which runs until 2029. Since 2024, more than 35 of the meetings — like the one on cyberbulling — have been held.

Called the “Youth Policy Dialogues,” the results have been published and debated online. They will feed into shaping new policies affecting young people, the EU Commission’s website says. 

Other initiatives include the  “Youth Advisory Board,” which consists of youth representatives from all over the EU, or the “Youth Check,” which  screens legislation for its impact on young Europeans. Meanwhile the  “European Youth Event”  brings together thousands of young people every two years.  

The EU Commission also reaches out young Europeans on social media, sharing, for example, information such as the Erasmus exchange scheme or giveaways like the lottery for free rail passes. But, in times of widespread skeptism and polarization, the question remains, will it manage to keep Gen Z on board?

Hernandez-Diez highlighted an issue that applies across society and age groups: “It’s a problem [at] every level of democracy, people who don’t believe in democracy, don’t participate in it,” said the youth researcher. However, he added that creating positive democratic experiences for young people is vital. After all, its survival will depend on their commitment to it.

Edited by: Jess Smee

The post How the EU wants to get Gen Z on board appeared first on Deutsche Welle.

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