It’s football season. Even if you don’t watch any of the games, you are probably aware because of all the sports betting ads blanketing television, podcasts, billboards and other aspects of daily life.
Since sports betting became legal in America on a state-by-state basis in 2018, a crop of online sportsbooks have fought aggressively for attention. FanDuel, whose parent company is Flutter Entertainment, is the largest, with more than 40 percent of the market.
Flutter, named after British slang for a small bet, is also the biggest online gambling company in the world, with brands like Britain’s Betfair, Ireland’s Paddy Power and Australia’s Sportsbet. It recorded 16 million average monthly users in its latest quarter.
Last year, Flutter brought in $14 billion in revenue, a 19 percent jump from 2023. It expects double-digit growth to continue this year.
Peter Jackson, Flutter’s chief executive since 2018, still sees room to grow in America, where big states like California and Texas bar online gambling.
As more people become aware of the ease of betting on their phones, on any number of moments within games, there is a push by regulators and public health officials to rein in the industry.
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The post What’s the Deal With All Those FanDuel Ads? appeared first on New York Times.
