Over the summer, the beauty influencer Hailey Anderson received a package in the mail from Miu Miu, the fashion and beauty brand that’s grown increasingly popular with Gen Z consumers in the last few years. As many companies do with content creators these days, the brand had sent her a free sample — in this case, the company’s new fragrance, Miutine — in hopes that she would share her review with her nearly 180,000 TikTok followers.
In addition to the perfume, the package contained something else.
“I just got a Miu Miu mic in the freaking mail,” Ms. Anderson, 27, said in a video she posted to TikTok. “Is this life?”
Between her perfectly manicured fingers, she held the white branded Miu Miu lavalier microphone, into which she delivered her Miutine review. (“It smells so luxurious.”)
If you’ve spent any time on TikTok, you’ve most likely encountered these tiny microphones, into which many content creators speak as if they’re delivering a one-person news broadcast. The microphones can take many forms, but their tininess is standard.
Some creators hold rectangular lavalier mics, which are intended to be clipped onto a shirt collar, between their thumb and forefinger. Others brandish mini square mics with poofy covers, called “deadcats.” And there are even pop singer-style mics adorably shrunken down to the size of a safety pin.
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