The concept behind Charlotte Ward’s X account is simple. Every day, Ms. Ward, 22, goes for a long walk, usually through the lush woods near her home in Yorkshire, England, before she sits down for dinner. And every night she posts three photos of the scenery from her walk along with a photo of what she ate.
Sometimes she heads to the Yorkshire Dales to hike the highlands, other days she traverses the streets of London, but the result is always the same: three photos of the walk, and one of what she ate. It has been a perfect recipe for her growing audience.
Since starting her @hikeshawty account in April 2024, Ms. Ward has amassed more than 170,000 followers and has built an audience of nearly 200,000 in an X community she created called “today i walked…” Many of the people who come across her posts express their desire to live a quieter life like hers, spending time in nature and baking cakes from scratch.
For Ms. Ward, who originally started her account to share photos of her hikes with friends, the attention has been surprising.
“It’s kind of crazy,” she said in a recent interview. “I posted the first one and it got a few hundred likes, and I was like, ‘Oh, that’s cool.’ And then by the time I got to the third post, that one went completely viral. I can’t believe how much it’s taken off.”
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