Only Taylor Swift could compel hundreds of Angelenos to spend their Saturday morning at a listening party film screening for an album they’ve already heard.
“The Official Release Party of a Showgirl,” which hit theaters this weekend for a limited three-day run, features the debut of the Swift-directed “The Fate of Ophelia” music video, behind-the-scenes footage and notes from Swift about the inspiration for each of the songs on her new record, “The Life of a Showgirl.” The 89-minute companion film opened to an estimated $15.8 million on Friday and is projected to gross more than $30 million over the weekend.
The box office success comes as no surprise, “Taylor Swift: The Eras Tour” brought in $96 million in 2023 in its first four days in theaters and became the highest-grossing concert film of all time. Hitting 21 countries in 21 months, the Eras Tour itself earned more than $2 billion in revenue, the first music tour to ever hit that milestone.
Even as “Showgirl” seems destined to become Swift’s most divisive album yet — with critics and fans alike split in their reactions — the Taylormania was palpable Saturday morning at AMC Century City, which that day screened “The Official Release Party of a Showgirl” 21 times across three screens.
Madison Story, 34, made sure to catch the film at the luxury Dolby Cinema, calling “Showgirl” Swift’s “most cinematic album yet.”
“When I was listening to it, I just pictured Nora Ephron movies,” Story said. In true rom-com fashion, the longtime Swiftie wore a Lover cardigan. Others sported various Swift tour merch, sequined scarves and showgirl-inspired attire.
As theatergoers took their seats during the prelude to the show, Swift’s “Reputation” opener “Ready for It?” played over a slideshow of “Showgirl” promo photos. At 10 a.m. on the dot, the screen went dark, then switched to an Eras Tour-style countdown clock — set to 12 seconds, for Swift’s 12th studio album (which, naturally, also features 12 songs).
When Swift finally graced the screen to introduce the program, audience members were mesmerized. Hardly anyone made a peep.
“I’m Taylor, the official hypothetical showgirl in question,” Swift said, telling the crowd that in making the movie that’s not quite a movie, she was, as always, “trying to surprise you guys.”
“I hope you guys have a blast. I hope you sing along,” she said.
Despite Swift’s invitation, and the help of lyric displays for each “Showgirl” track, the crowd was surprisingly quiet throughout the screening aside from a few rounds of applause and occasional laughter at Swift’s trademark awkward-girl charisma. (“My bread is actually a music video star!” was a crowd-pleaser.)
“I feel like her quirkiness has been the same since she did [her] debut [album], and it’s neat to see that that has lasted through all the different iterations and eras,” said moviegoer Kelley Sheets, 30.
Sheets and her friends Sarah Borland, 29, and Ariana Diaz, 30, were taken aback by the quiet atmosphere in the auditorium, especially compared to “The Eras Tour” movie.” They suspected the album might be too fresh for people to feel comfortable singing and dancing along.
Attendees’ low energy may have also been a symptom of the morning showtime. Still, their delight was clear from their wide smiles and intermittent head bobbing, most pronounced during the ear-catching “Opalite” chorus.
As expected, some of Swift’s more questionable lyrics — many of which were exponentially funnier as clean versions — garnered some chuckles, and “Actually Romantic,” an alleged Charli XCX diss track, notably concluded without applause. But claps were generous for Swift’s closer, which saw the artist sincerely thanking her fans for being her muse.
“This album was completely inspired by the most incredible time of my life that was so exciting, because you made the Eras Tour what it was,” Swift said.
“The way that that tour felt, the way that it just kind of lit up my whole life, was such a through line of making this music,” she said. “So thank you for being that unknowing inspiration behind the scenes. I was internalizing all of that love and putting it into that record.”
During Swift’s album rollouts more than a decade ago, she hosted listening parties she dubbed “secret sessions.” At these intimate gatherings, the singer gave select fans a sneak peek at her new music, explaining the inspiration for each track and even playing some songs live.
Nick Eittreim, 28, was always jealous of the fans who got to attend those parties. With “The Official Release Party of a Showgirl,” he said, “It’s like I’m finally invited to that ‘secret session.’”
Rachel Birnam, 30, said while the “secret sessions” were “such a special thing, it’s nice that this is accessible to everybody.”
Anthony Cendejas, a manager at AMC Century City, said the theater has been noticeably busier with the release of “The Official Release Party of a Showgirl.”
“More people than usual are dressing up,” Cendejas said, adding that many theatergoers have followed up their AMC visits with a stop at “The Life of a Showgirl” TikTok fan activation, running until Oct. 9 in the Westfield Century City Atrium. The immersive experience allows visitors to take photos and videos on a series of sets replicating those in “The Fate of Ophelia” music video.
Jamie Phillips and her daughters Rowan, 11, and Finley, 12, visited the TikTok activation Saturday afternoon. The trio also brought the biggest Swiftie in their family, their Saint Bernard named Lincoln, along with them. In their family photos, Lincoln wore a feather boa to match Rowan and Finley’s.
When the Phillips family heard “The Life of a Showgirl” for the first time, Jamie Phillips said, “All of us were pleasantly surprised.”
“Usually it takes me, particularly with her albums, a lot of listens to be like, ‘OK, it’s OK,’” she said. But this one they loved on the first go-around.
The trio hadn’t yet made it to “The Official Release Party of a Showgirl,” but they hoped to squeeze it in Sunday along with a “Gilmore Girls” anniversary event at the Grove.
In the meantime, they couldn’t wait to get back home, where their “Showgirl” merch was waiting for them.
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