Lauren Perlmutter is a “Gilmore Girls” superfan. She’s watched the show on a loop for the past 10 years. It’s mostly been in chronological order, and sometimes just in the background while she’s working on something else but craving the show’s comforting familiarity.
“It’s like my bowl of chicken noodle soup,” she said.
Perlmutter, 23, like many fans of the beloved series, was born after it first debuted Oct. 5, 2000 on the WB. Her mom, Joelle, had caught “Gilmore Girls” every now and then when it was airing, and she introduced it to her daughter years later, watching it more intently with her new viewing partner.
The series, which starred Lauren Graham as Lorelai Gilmore, a young single mom, and Alexis Bledel as her teen daughter Rory, is beloved for its witty writing and the small-town charm of its fictional setting, Stars Hollow, Conn.
Like the Gilmores, the Perlmutters established a Friday night tradition, except instead of a tense (mandatory) dinner with three generations, the pair would churn through episodes of the show and enjoy spending quality time together.
Lauren said she saw herself in the bookish Rory.
“I was so academically oriented. I strived really hard, and I was valedictorian at UCLA, and [my mom] was there in the audience and we made the same faces they did during Rory’s graduation, and I had a speech very similar to Rory’s,” she said. “Being able to have this background story of two women being raised, and then translated over into my life with my mom was just so special.”
Although their busy schedules make it hard to maintain their tradition weekly — Lauren is in graduate school at Pepperdine training to be a therapist (although she once considered pursuing journalism like Rory) — the Perlmutters still get an occasional Friday night viewing party in.
In celebration of the show’s 25th anniversary, Warner Bros. Television Group hosted an immersive pop-up event at the Grove that promised to give fans “a weekend in Stars Hollow” with set recreations and fall decor abound. The Perlmutters were first in line on Saturday morning, even with their drive from the San Fernando Valley.
Despite a prominently displayed “no cell phones” sign like the one from Luke’s Diner, fans couldn’t help but take selfies and videos of the set recreations. The Stars Hollow gazebo, the famous town sign, a replica of Lorelai’s beloved Jeep Wrangler and a display of 1,000 daisies from a romantic proposal scene in the first season were popular photo spots, and visitors cycled through Luke’s to grab coffee and donuts. And plenty of themed merchandise — ranging from the typical stickers, hats and mugs to ultra-specific items like bath salts with branding from Lorelai’s inn — was available for purchase.
While the fanbase is largely made up of women, some men enjoy the show as well. As one husband and father who attended the event with his more enthusiastic wife and daughters put it, “every man had a crush on Lorelai.”
“Gilmore Girls” also starred Melissa McCarthy as Sookie St. James, Lorelai’s longtime friend and chef at the inn she runs; Scott Patterson as the curmudgeonly but lovable eponymous diner owner Luke Danes; Kelly Bishop and Edward Herrmann as Emily and Richard Gilmore, Lorelai’s (very traditional) parents; and Keiko Agena as Lane Kim, Rory’s rock music-loving best friend. It was created by Amy Sherman-Palladino, who went on to make the hit series “The Marvelous Mrs. Maisel,” and several other major projects.
During its original run from 2000 to 2007, the series was popular among viewers but not so much among critics. The show was nominated for only a single Emmy in its seven year run — one for makeup, which it won.
Serri Ferrante and Winona Parks, longtime friends who both work in television, said they suspect the lack of critical acclaim the series got could be attributed to the small size of the WB network, where it aired, and the likelihood that its budget for awards campaigns was small.
“I always voted for it,” Ferrante said, “but it was like a throwaway vote.”
Still, as the scores of young fans at Saturday’s celebration at the Grove prove, “Gilmore Girls” found a bountiful second life through streaming services.
Brittania Chacon, a 22-year-old from Mid-City, said she discovered the series when it kept popping up on her TikTok feed a year ago. It was autumn, which she says is the perfect time to watch — and many fans agree. (The show gets a seasonal boost in streaming ratings every year, according to Nielsen.)
The young crop of fans makes Ferrante “feel old,” she said, “but then it makes me feel connected to another generation.”
While most fans said they return to the show repeatedly either because of its relatable plotlines, sharp writing or the friendly comfort of their favorite characters, for some, it also acts as a primer for difficult conversations between mothers and daughters.
“It helped me talk to her about things that are not easy to talk about — dating, relationships, growing up,” Susie Park of Glendale said. Her 13-year-old daughter Ella, who started and finished the show over the course of the summer, confidently established herself as a member of “Team Jess,” referencing fans’ different camps of support for Rory’s boyfriends throughout the show.
“I think it’s amazing that it’s intergenerational and that I can actually show my daughter and that it resonates with her. She’s at an age where she’s supposed to be taking sex education classes and it wasn’t very helpful, but this was a lot more helpful,” Susie said as Ella burst out laughing.
Regardless of which team fans are on regarding Rory’s boyfriends or which of the memorable recurring characters is their favorite, most can agree that they want to see more of the Gilmores and Stars Hollow.
In 2016, many original cast members and creatives reunited to make a revival miniseries, “Gilmore Girls: A Year in the Life.” The Netflix series had four episodes representing the four seasons to continue the Gilmore family’s story several years later. While it was hotly anticipated, it was not particularly well received by critics and fans alike because some felt the characters seemed to stray from their core attributes and values that made them so loveable.
So more than two decades after the start of the story, many fans are clamoring for another slice of Stars Hollow life. Graham, who reunited with Bledel onstage at the Emmy Awards last month, said on the red carpet that she’d like the idea of a “Gilmore Girls” Christmas movie.
Regardless of whether the story continues in some shape or form, “Gilmore Girls” is regarded as one of the best series of all time and Lorelai and Rory will continue to fuel conversations between mothers and daughters for generations to come.
Eleni Zumot, who attended Saturday’s event with her sister, her mother and her 9-month-old daughter Amelia (sporting a pink Luke’s Diner t-shirt), said she hopes to re-watch the show with her daughter when the time is right.
“I think she’ll love it.”
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