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Taylor Swift’s 12th album is out. BI breaks down what ‘The Life of a Showgirl’ is all about.

October 4, 2025
in News
Taylor Swift’s 12th album is out. BI breaks down what ‘The Life of a Showgirl’ is all about.
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Taylor Swift smiles holding her microphone to the crowd.
Taylor Swift.

CHANDAN KHANNA/AFP via Getty Images

  • This post originally appeared in the BI Today newsletter.
  • You can sign up for Business Insider’s daily newsletter here.

Welcome back to our Saturday edition! One woman who has traveled to all 50 states solo determined that this US region is the best to visit during the fall. Find out if it’s where you live.

On the agenda:

  • At-home saunas are the hottest amenity in real estate.
  • So long, June. October is wedding season now.
  • The “micro-luxury” items one woman splurged on to upgrade her life.
  • BI’s Kim Schewitz went to the same cooking school as “tradwife” Ballerina Farm. It was blissful — and exhausting.

But first: Taylor’s back.

If this was forwarded to you, sign up here. Download Business Insider’s app here.

This week’s dispatch

‘The Life of a Showgirl’

Taylor Swift performs during the Eras Tour in Singapore.
Taylor Swift performs during the Eras Tour in Singapore.

Ashok Kumar/TAS24/Getty Images for TAS Rights Management

Taylor Swift is back, baby. “The Life of a Showgirl” takes listeners inside the pop star’s life when she’s not heartbroken, and instead enjoying love (Hi, Travis!) and life.

The 12-track album is “flamboyant” and “catchy,” writes Business Insider’s senior pop culture writer, Callie Ahlgrim.

Swift wrote and produced her 12th studio album in Sweden last year. On the project, she reunites with Max Martin and Karl “Shellback” Schuster, the same hitmakers who created the pop anthems “Shake It Off” and “We Are Never Ever Getting Back Together.” So, Swifties were just blessed with a real treat.

“‘Showgirl’ is the most brazenly pop-forward, melodically savvy, and structurally polished album that Swift has released in about a decade,” Ahlgrim continues.

(BI’s Joe Ciolli, author of the upcoming First Trade newsletter, also has an interesting take about how Swift shares a lot in common with another big trend these days: artificial intelligence.)

For Swift’s part, she describes the album as “melodies that were so infectious that you’re almost angry at it, and lyrics that are just as vivid, but crisp and focused and completely intentional.”

“It just comes from the most infectiously joyful, wild, dramatic place I was in in my life,” Swift explained. “That effervescence has come through on this record.”

Ahlgrim listened to each track on “The Life of a Showgirl,” and shared her first-listen reaction. Find out which songs she loves, and which four she thinks you could skip.

The latest flex in real estate

Sauna

Cassidy Araiza for BI

Home saunas are the newest “it” amenity, and they’re only becoming more sought-after. Studies on Finnish saunas — the most popular worldwide — show cardiovascular benefits, stronger immune function, potentially lower risks of Alzheimer’s and dementia, and more.

It’s part of a broader shift toward “wellness design,” where homebuyers prioritize mental and physical health at home.

The trend is hitting New York City, too.

October romance

Wedding cake with dancing cake toppers, featuring a pumpkin with a carved heart, surrounded by falling leaves.

Getty Images; Alyssa Powell/BI

June is no longer the favorite month to get hitched. That title belongs to October, which has been the most popular wedding month since 2019, according to The Knot.

A mix of climatic and cultural factors make fall weddings particularly appealing. The weather is milder, the scenery is beautiful, and it’s a less basic choice than a summer wedding — or at least, it was.

Pumpkin-spiced nuptials.

Little treats

Claudia Gough (left) and her accessories, including sunglasses and a jacket (right).

Chloe Paul for Business Insider

Claudia Gough defines micro-luxuries as “small indulgences that don’t have to cost a fortune, but really enhance your day-to-day life.”

Gough, a public relations manager for Benefit Cosmetics, counts a $95 hairbrush, a $120 car freshener, and a $950 pair of leather flats among hers. They’re high-quality pieces that will last her a long time, if not a lifetime.

See what else is in her collection.

Cooking like Ballerina Farm

A photo collage of a woman surrounded by a chicken, jars, and a bowl of ceral and fruit
Kim Schewitz visited the same rustic cookery school as “tradwife” influencer Hannah Neelman.

Getty Images; Kim Schewitz/BI, Tyler Le/BI

BI’s Kim Schewitz took a two-and-a-half-day cooking course at the prestigious Ballymaloe Cookery School in Ireland. It’s where Hannah Needleman, the tradwife influencer also known as Ballerina Farm, took a three-month culinary course.

Schewitz stayed in a cottage, learned from world-famous chefs, and tasted raw milk from the farm’s Jersey cows. She hoped to bring Ballymaloe’s lessons back to London, but quickly realized how exhausting, expensive, and time-intensive the lifestyle is.

Enter the domestic fantasy.

What we’re watching this weekend

retro television

saravuth-photohut/Getty, Tyler Le/BI

  • “Chad Powers”: In this new series on Hulu, Glen Powell plays an egotistical college quarterback who, after ruining his reputation, disguises himself and goes by the name Chad Powers to join a new team.
  • “The Lost Bus”: This movie on Apple TV+ stars Matthew McConaughey as a bus driver who must navigate a group of kids through the deadliest fire in California history.
  • “The Naked Gun”: Watch Liam Neeson play a bumbling police officer in this slapstick comedy now available on Paramount+.
A red shopping bag surrounded by $100 bills.

iStock; Rebecca Zisser/BI

What to shop

  • Custom suit, off-the-rack price: Indochino offers fully custom suits starting at reasonable prices, and we tried the whole process, from online design to final fitting. The results (and the tailoring tips we learned along the way) were surprisingly great.
  • Joggers you’ll live in: We found joggers that move with you, feel soft all day, and actually look good outside the house. Whether you’re running errands, working from the couch, or just not in the mood for jeans, these picks go the extra mile.
  • Everlane nailed the loafer: Everlane’s Modern Loafer feels like a rare win: soft leather, solid arch support, and a flexible sole that’s surprisingly comfortable straight out of the box. Learn more about it in our review.
Blue Big Into Energy Labubu
Blue Big Into Energy Labubu

Insider

Inside a high-school teacher’s Labubu business

A Bay Area teacher has a side hustle giving Labubus a makeover with tattoos, piercings, and grills. Thanks to the current Pop Mart craze, he makes thousands of dollars a month reselling the customized plush toys.

More of this week’s top reads:

  • I’m Bill Nye, the science guy. I’m working to save America’s best brand, but first I need to drink my coffee and feed the kitty cats — here’s a day in my life.
  • I ate dinner at one of Ina Garten’s favorite restaurants. It was worth every penny.
  • Olivia Munn had a clear mammogram and no symptoms of breast cancer. A two-minute online test led to her diagnosis at 43.
  • Kris Jenner’s orthopedic surgeon has no back pain at 53. Here’s his simple, three-step weekly workout routine to stay strong.
  • Jesse Williams shares the four green flags he looks for before signing on to a new role in Hollywood.
  • I shopped at Michaels and Hobby Lobby for fall decor. The winner really depends on which holiday you’re shopping for.
  • I bought a house with my best friend 15 years ago. Many warned us not to, but it’s still one of my best decisions.
  • Jane Goodall worked into her 90s. Here are five lifestyle habits that might explain how she stayed ‘fit as a fiddle’ for so long.

The BI Today team: Lisa Ryan, executive editor, in New York. Dan DeFrancesco, deputy editor and anchor, in New York. Akin Oyedele, deputy editor, in New York. Grace Lett, editor, in New York. Amanda Yen, associate editor, in New York.

Read the original article on Business Insider

The post Taylor Swift’s 12th album is out. BI breaks down what ‘The Life of a Showgirl’ is all about. appeared first on Business Insider.

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