By
Megan Cerullo
Megan Cerullo
Reporter, MoneyWatch
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.
Updated on: October 1, 2025 / 11:40 AM EDT
/ CBS News
Peloton, the maker of connected fitness equipment, has unveiled a revamp of its product line with AI-powered features.
The company on Wednesday announced new versions of its Bike and Bike+, Tread and Tread+, and a new rowing machine, along with updates to its software and coaching programs.
A new Peloton “comfort saddle” that provides more comfort and width for bikes is also on offer.
“This is the start of a new chapter for Peloton,” Peloton CEO Peter Stern said in a statement Wednesday. “We’re doubling the value of our hardware with the Cross Training Series by delivering world-class cardio and strength in a single machine. With Peloton IQ, we’re introducing a new level of intelligent personalization to become the ultimate partner in our Members’ wellness journeys. This is more than an upgrade; it’s a relaunch.”
The once-hot tech company faltered after the pandemic, when demand for at-home workouts waned as the world reopened. A series of leadership reshuffles and layoffs failed to revitalized the brand.
As part of the Wednesday rollout, Peloton also introduced Peloton IQ, an AI-powered platform that gives members personalized workout guidance.
A new swivel screen on each piece of hardware lets Peloton users toggle between cardio, strength training, yoga and meditation workouts, the company said.
New price tags will accompany the product relaunch. An “All-Access Membership” will rise from $44 to $49.99, while an App+ Membership will raise from $24 to $28.99. App One will rise from $12.99 to $15.99 per month.
Here’s how much more Peloton equipment will cost:
- Bike will rise from $1,445 to $1,695
- Bike+ will rise from $2,495 to $2,695
- Tread will rise from $2,995 to $3,295
- Tread+ will rise from $5,995 to $6,695
- Row+ will replace the Row, priced at $3,295, and will cost $3,495
Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.
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