The humble business card may seem harmless, but the global appetite for paper networking tools adds up to a staggering environmental cost. Each year, an estimated 4 billion trees are cut down for paper production, and a significant share of that waste comes from the billions of business cards printed and discarded after a single use. For Joshua Sodaitis, CEO of Peer To Peer Network (Stock Ticker: PTOP), that statistic is more than just a number; it’s a call to action.
“We have to rethink the way we network,” Sodaitis explains. “Cutting down trees just so someone can toss a card in the trash hours later doesn’t make sense. Digital business cards reduce waste and make connections more efficient. It’s a no-brainer.”
Peer To Peer Network, the company behind the MobiCard digital business card, was built with this purpose in mind. Sodaitis, who launched the company after years in finance and stockbroking, saw both the inefficiency of paper cards and the unnecessary burden they place on the environment. Mobicard offers an electronic alternative that allows users to instantly share contact information, websites, photos, and even audio messages without relying on a single sheet of paper.
The environmental case is powerful. Research reveals that more than 80% of printed business cards are thrown away within a week of being handed out. For thousands of business cards printed, nearly a full tree’s worth of paper is used, only for most of them to end up in landfills. Digital business cards, by contrast, require no paper, no ink, and no reprints when information changes. “When you move your office or change your phone number, you don’t need to throw away hundreds of old cards,” Sodaitis notes. “You just update your MobiCard. It saves money and saves trees.”
Beyond sustainability, the digital format improves the way professionals connect. MobiCard users can share their information through QR codes, email, text messages, or social media links. The platform also enables real-time analytics, showing users not just who opened their card, but how long they spent viewing it and which links they clicked. “Paper can’t tell you who followed up,” Sodaitis says. “With MobiCard, you know exactly who’s engaging with you, and that makes follow-ups far more effective.”
The company’s mission has attracted attention in industries where networking is central, such as real estate. In competitive markets like Dubai or New York, where agents constantly exchange information, the convenience of a digital card provides a significant advantage. Sodaitis points to one feature as particularly popular: the instant notification when someone opens a card. “If a potential client views your card, you get their contact info and can reach out right away,” he explains. “It creates opportunities in real time.”
Still, Sodaitis comes back to the environmental benefits as the foundation of the Peer To Peer Network’s vision. He believes that if enough professionals make the switch, the global reduction in paper demand will be measurable. “Eventually, we will never cut down any trees to make paper business cards,” he says. “That’s where we are heading: a world where networking doesn’t mean sacrificing the environment.”
The vision is ambitious, but it aligns with broader trends in business and technology. More companies are measuring their carbon footprint, consumers are demanding sustainable practices, and digital tools are replacing physical products in every industry. Digital business cards sit at the intersection of these shifts, offering both ecological and practical benefits.
“Think about it,” Sodaitis adds. “They are cheaper, they are smarter, and they save the environment. Why wouldn’t we move in that direction?”
As Peer To Peer Network continues to expand its MobiCard platform, including new features for large companies to instantly create cards for thousands of employees, the message is clear. Networking no longer needs to come at the expense of the planet. For Sodaitis, the choice between paper and digital is as straightforward as it gets: “It’s time to put the trees first and move networking into the digital age.”
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