Summary
- Gucci premiered a short film titled The Tiger, directed by Spike Jonze and Halina Reijn, and starring Demi Moore
- The film follows a matriarch’s birthday party that descends into psychedelic-fueled chaos, forcing her family to confront their imperfections
- The film served as the surprise debut for a new Gucci collection
In a groundbreaking move at Milan Fashion Week, Gucci debuted its new collection through a star-studded short film titled The Tiger. Directed by cinematic visionaries Spike Jonze and Halina Reijn, the film is a bold and surreal exploration of family, ambition, and luxury. The premiere served as the unexpected debut for a new collection from the brand, with a cast that includes Hollywood heavyweights and fashion icons.
The film stars Demi Moore as Barbara Gucci, the fictional head of Gucci International and a matriarch who hosts a birthday dinner for her children. The cast of her eccentric family is filled out by Edward Norton, Elliot Page, and Keke Palmer, with a journalist, played by Ed Harris, in attendance to witness the drama. The narrative takes a chaotic turn when the family is given a dose of psychedelics, forcing them to confront their own imperfections. The cast also includes also includes Alia Shawkat, Julianne Nicholson, Heather Lawless, Ronny Chieng, Kendall Jenner and Alex Consani.
The Tiger is a masterful and meta-commentary on the world of fashion, with a creative and cinematic approach that is a signature of its directors. It is a stunning showcase for the new Gucci collection, proving that art and commerce can coexist in a chaotic and beautiful way. The film, which is in lieu of a stand alone fashion show, features clothing from Demna‘s debut collection at Gucci. Prior to the film premiere, Demna dropped a lookbook titled “La Famiglia” showcasing the different personas of the new era of Gucci. A star-studded cast was equalled by a star-studded attendance at the glitzy premiere, featuring Hollywood glamor from Jin of BTS, Serena Williams, Anna Wintour, David Jonsson and Alia Bhatt. Watch the 30-minute short film above.
The post Demi Moore Shines at Milan Fashion Week, Starring in Spike Jonez and Halina Reijn’s Gucci Short Film ‘The Tiger’ appeared first on Hypebeast.
