Late last week, on the sidelines of a rooftop basketball court at a high school on the Lower East Side of Manhattan, Dylan Kelly’s slight frame, dressed in shorts, sneakers and a blazer, was hunched over his phone.
He could easily have been mistaken for a student at the school rather than a 26-year-old rising figure in the world of fashion commentary.
The Off White fashion show had ended minutes earlier — the fashion house had turned the high school’s rooftop into a sun-dappled, bubblegum-pink runway, drawing Ellie, the elephant mascot of the New York Liberty women’s basketball team, and the singer Ciara, among others — and Mr. Kelly had his work cut out for him. In the next hour or so, he was to write, fact check and memorize a script for a TikTok video about that show, which he would film on Off White’s runway.
At one point, as the audience was slowly filing out, Mr. Kelly plugged in his wired headphones and paced back and forth in a corner, reading his script out loud to himself.
Fashion commentary is not new for Mr. Kelly, a senior editor at Hypebeast who previously had internships at magazines like V and Paper and a stint as a sales associate at an Urban Outfitters. His prominence is rising, however, thanks to social media, where his minute-long videos have broken through despite plenty of competition from other would-be influencers.
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