DNYUZ
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Music
    • Movie
    • Television
    • Theater
    • Gaming
    • Sports
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel
No Result
View All Result
DNYUZ
No Result
View All Result
Home News

VF Corp. Sells Dickies To Bluestar Alliance

September 15, 2025
in News
VF Corp. Sells Dickies To Bluestar Alliance
495
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

Summary

  • VF Corp. will sell Dickies to Bluestar Alliance for $600 million, ending a seven-year partnership.
  • The sale signals a new direction for the iconic workwear brand, aligning it with Bluestar’s growing portfolio of streetwear-centric labels like Off-White.

VF Corp. has made a significant move, selling its workwear powerhouse, Dickies, to brand management firm Bluestar Alliance for $600 million USD, according to BoF. The sale marks the end of a seven-year partnership that began with VF Corp.’s $820 million acquisition of the brand in 2017.

Despite Dickies’ ubiquitous status as an American workwear label — a brand beloved by construction workers, skateboarders, and street fashion legends — it has struggled under VF Corp.’s ownership, even leading to a “deep turnaround” plan and the relocation of its headquarters. So one can expect that a lot is about to change at the 874 Pant purveyor.

In the mass-market menswear sphere, the sale is a game-changer, as Dickies straddles a unique position between rugged workwear and trendy streetwear. The cultural relevance behind Dickies makes it an ideal addition to the Bluestar Alliance portfolio. As of recent years, the firm has demonstrated a keen eye for the intersection of luxury and streetwear, recently adding Off-White and Palm Angels to its brand family.

The acquisition suggests a renewed focus on Dickies’ cultural impact, potentially revitalizing its presence in the very subcultures that have championed it for decades.

Stay tuned to Hypebeast for the latest fashion industry insights.

The post VF Corp. Sells Dickies To Bluestar Alliance appeared first on Hypebeast.

Tags: Bluestar AllianceDickiesVF Corp
Share198Tweet124Share
Katie Porter Goes Viral for ‘Unhappy’ TV Interview in California Governor’s Race
News

Katie Porter Goes Viral for ‘Unhappy’ TV Interview in California Governor’s Race

by New York Times
October 8, 2025

Things had been looking up for Katie Porter’s bid to become the next governor of California. In July, Kamala Harris ...

Read more
News

Bob Ross Estate To Auction 30 Paintings In Support Of Public Television Hit By Funding Cuts

October 8, 2025
News

Candidates for N.J. Governor Clash Over Opioids, Trump and Taxes

October 8, 2025
News

Eric Trump Insists U.S. Needs ‘200 Elon Musks’

October 8, 2025
News

Cubs use 4-run 1st inning to top the Brewers 4-3 and avoid NL Division Series sweep

October 8, 2025
Trump says there may be ‘hope’ for CBS News after new ownership deal

Trump says there may be ‘hope’ for CBS News after new ownership deal

October 8, 2025
Senate Republicans vote down legislation to check Trump’s use of war powers against cartels

Senate Republicans vote down legislation to check Trump’s use of war powers against cartels

October 8, 2025
Deion Sanders back at Colorado football practice 16 hours after surgery for blood clots

Deion Sanders back at Colorado football practice 16 hours after surgery for blood clots

October 8, 2025

Copyright © 2025.

No Result
View All Result
  • Home
  • News
    • U.S.
    • World
    • Politics
    • Opinion
    • Business
    • Crime
    • Education
    • Environment
    • Science
  • Entertainment
    • Culture
    • Gaming
    • Music
    • Movie
    • Sports
    • Television
    • Theater
  • Tech
    • Apps
    • Autos
    • Gear
    • Mobile
    • Startup
  • Lifestyle
    • Arts
    • Fashion
    • Food
    • Health
    • Travel

Copyright © 2025.