Terence Crawford defeated Saúl “Canelo” Álvarez to claim the undisputed super middleweight championship Saturday during what seems to be another successful live event for Netflix.
The fight, which sold out Allegiant Stadium in Las Vegas, scored an estimated average minute audience of 36.6 million global viewers from opening to closing bell, per a combination of internal data and live + same-day data from VideoAmp.
Within one day, that number had risen to 41.1M globally, Netflix said Monday. In the U.S. alone, about 20.3M tuned in live + same-day, per the streamer.
The event was No. 1 on Netflix in 30 countries, including the U.S., Mexico, UK, Argentina, Australia, Canada, Ireland and the Philippines, and made the Top 10 in 91 countries, the streamer added.
This appears to be another promising notch in Netflix’s live-events belt, particularly with professional fights. However, it’s hard to say exactly, since Netflix has been using different services to measure performance, making comparisons difficult.
In November, Netflix said that an AMA of 74M tuned in live to watch Katie Taylor go up against Amanda Serrano, per both internal data as well as metrics from TVision. The co-main event that night (and still Netflix’s biggest fight to date), Jake Paul vs. Mike Tyson, pulled an AMA of 108M, Netflix said.
When Taylor and Serrano fought again in July, Netflix partnered with VideoAmp to report that 6M live + 1-day viewers tuned in. Netflix didn’t give a same-day number for that one.
Measurement data can change depending on the service, which makes direct comparisons nearly impossible. TVision uses 5,000 connected TV devices to measure and extrapolate that audience data. VideoAmp says it uses a “proprietary commingled dataset” which includes 39M households and 63M devices.
More insights will be available Tuesday, when Netflix releases its weekly Top 10, of which this event will surely be part. At that time, it’ll at least be easier to make comparisons against other Netflix live events and titles.
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