Summary
- Forrester’s, first founded in 1951, built its name on rugged outerwear made for the Pacific Northwest
- After decades dormant, the brand has been revived by Matt Lemman, also behind the comeback of Jones Sports Co.
- Its new lineup leans on layering and timeless design, offering a heritage-driven counterpoint to performance-first golf apparel
It’s no secret that in recent years the market has been flooded with challengers rethinking the traditional golf uniform. Names like Malbon, MANORS, Quiet Golf and Students are just a few that come to mind. At the heart of this movement is a sense of nostalgia, a response to what many felt was lost in the 2010s, when brands leaned too heavily on performance-driven storytelling. The antidote, it seems, is heritage. And few names from the past embody that spirit like Forrester’s.
First established in 1951, the Oregon brand built a reputation for versatile, rugged outerwear designed to handle the unpredictable Pacific Northwest climate. But over the years, Forrester’s went dormant, eventually becoming prime fodder for vintage hunters on sites like eBay and Poshmark. Behind the scenes, however, the groundwork for a revival was being laid. Matt Lemman, principal owner of Forrester’s and the man who successfully resurrected fellow Oregon label Jones Sports Co., quietly secured the “F” mark and its license alongside Jones.
Now, Forrester’s is officially back with an entirely new lineup spanning base layers, mid-layers, windwear and waterproof shells. The collection is “designed to perform as a cohesive system,” ensuring warmth, dryness and mobility across three integrated layers. “Layering sits at the core of how we design,” said Lemman. “We’re excited to share that heritage with a new generation of players who expect versatility, durability and a timeless, understated style.”
Highlights include the waterproof Rainshedder
Anorak, the crewneck Windblocker in throwback Blackwatch and the rain repellent Range Hoodie. You can explore the brand’s full lineup here.
The post Forrester’s Returns to Golf With Old-School Roots appeared first on Hypebeast.
