Summary
- Cherry World debuted its FW25 collection, inspired by cult Americana themes and music icons
- The collection, designed by Fergus Purcell, features Airbrush sweatpants, a fleece hoodie and a boxy Hawaiian shirt
- It launches globally on September 26, coinciding with a Glen Luchford retrospective
Los Angeles’ Cherry World has debuted its Fall/Winter 2025 collection. Born from the minds of photographer Glen Luchford, Frame Denim co-founder Josh LeVine, commercial artist Fergus Purcell and stylist Fran Burns, the brand offers limited runs of super soft washed cotton hoodies, tees, knitwear and premium denim.
For its FW25 range, the label draws inspiration from a wide range of cult Americana themes, graphics, and music icons. This includes World Industries print ads, the Red Hot Chili Peppers’ album Uplift Mofo Party Plan, artists like Cher, The Doors, The Runaways and Black Flag, early Stüssy, Chrome Hearts and more.The collection features items with Fergus’s signature bold motifs. Key styles include Airbrush sweatpants, an Inside-out fleece hooded sweatshirt, and a boxy Hawaiian shirt.
“What hyped me most about what we are doing is the way we’re riffing on the subculture and counterculture of our youths – from punk and surf, to skating, hardcore and fashion,” LeVine said in a statement. “It’s what we always found interesting and inspiring, which we’re twisting and applying to really well-made high-end gear.”
The launch coincides with a retrospective of Luchford’s work at the 10-Corso Como Gallery. “[I’m] really stocked that our new Cherry World collection will launch at such a legendary store
alongside a retrospective of my work since the 90’s,” Luchford shared. “[I’m] excited for customers to experience the exhibition and to be able to also discover the brand, which myself and the team are so very proud of.”
Check out the release above. The Cherry World FW25 collection drops globally online and in-store at 10-Corso Como in Milan, The Room in Barcelona, Vier in Belgium, Addicted in Seoul and GR8, Royal Flash and Deep Inside in Tokyo on September 26.
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