Summary
- MAAP opened its first US STore in Venice Beach, LA
- The store is a community hub that blends cycling with creative culture
- It will host a calendar of rides, events, and collaborations
Following successful store openings across Australia, Europe, and Asia, the Melbourne-based cycling apparel brand MAAP has established its first North American presence with the MAAP LaB Los Angeles. This new retail concept store, situated on the famous Abbot Kinney Boulevard in Venice Beach, marks the brand’s eighth global location and a significant step in its international expansion.
The new space, designed with a consistent aesthetic by Clare Cousins Architects, is a vibrant hub for the cycling community. Its interior features stunning original exposed brick and wood rafters, creating a welcoming and communal atmosphere. A social coffee bar sits at the heart of the space, inviting riders and locals to connect and share experiences both on and off the bike.
The store embodies the “Life Around Bikes” ethos, fostering real-world connections and celebrating the passion for cycling. MAAP co-founder & co-CEO Oliver Cousins said in a statement, “The launch of MAAP LaB Los Angeles represents a defining moment for us as a brand. Venice puts us in the center of a thriving cycling community in LA, and it gives us our first real home in the US. The LaB is a hub for connection—welcoming our team, our friends, and the wider community through rides, events and shared experiences. We’re proud to add to the fabric of LA’s cycling and cultural landscape.”
Located on Abbot Kinney Boulevard, a destination renowned for its fusion of fashion, art, and food, the store’s position is a statement of MAAP’s cultural identity. It’s designed to be more than a shop; it’s a gathering place that will host a packed calendar of community rides, exclusive product launches, events, and future collaborations. Through this approach, MAAP aims to deepen its engagement with the local community, creating a home for riders that mirrors the unique and creative essence of Los Angeles. MAAP LaB Los Angeles opens officially on September 12.
MAAP LaB Los Angeles
910 Abbot Kinney Boulevard
Venice, CA
90291
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