From his seat inside Allegiant Stadium last weekend, Jorge Morales surrounded himself with the UCLA football gameday essentials.
Pizza. Beer. The Bruins’ roster pulled up on his cellphone.
During the game’s first series, the lifelong fan saw No. 15 on the UCLA defense surge into the Nevada Las Vegas backfield. Morales wondered about the identity of this fast, feisty edge rusher and looked him up. It was Anthony Jones, a transfer from Michigan State.
Later, Morales watched No. 3 in coverage and commenced another search. It was defensive back Robert Stafford III, a transfer from Miami (Fla.).
Curious about the starting offensive linemen, Morales went back to his phone once more. He discovered a group that included three new starters in left tackle Courtland Ford and guards Eugene Brooks and Julian Armella — all transfers.
“I didn’t recognize any of the numbers,” Morales said.
Similar bewilderment was playing out in the San Diego living room of Ted Zeigler. Watching the game on his 65-inch television, the self-described hardcore Bruins fan also had the roster pulled up on his phone for ready reference, alternating between one screen and the other.
“This adds another dimension to watching the game that I wasn’t looking for,” Zeigler said. “I just feel disinterested.”
It’s hard to be a UCLA fan these days for reasons that go beyond the team’s 0-2 record. Few recognize more than a handful of names on a roster laden with 57 new players, including 37 transfers in their first season with the team.
The days of starting lineups rife with Bruins who have been in the program for two or three years may have gone the way of New Year’s Day bowl appearances for a team stuck in a decade-long funk.
All the new faces are a function of unlimited transfers in college football — Jones is attending his fourth college in as many years, after previous stops at Michigan State, Indiana and Oregon — and a need to restock the roster after the Bruins lost every starter on defense and seven on offense.
UCLA is hardly the only team experiencing such massive turnover, though that disclaimer has done little to lessen the growing detachment some fans feel watching a team only recognizable because of its uniforms.
“College football’s changed,” Bruins coach DeShaun Foster said. “It’s not the same game it was when I played, it’s not the same game that it was when I started coaching and it’s evolving every day, basically.”
For Foster’s team, those changes have involved a curious lack of marketing of newcomers who presumably want to build their brands in an era when they are paid for their name, image and likeness.
From the start of training camp, Foster severely restricted media access. Reporters were allowed to observe stretching, individual drills and a handful of plays involving the offense facing the defense — and even those glimpses of team periods have been eliminated in recent weeks. Requests for feature story interviews involving players and a staff including eight new assistant coaches have largely been not just denied but ignored.
“It’s tough,” Foster said when asked about granting interviews for human-interest stories, “but we’re trying to win games.”
So where does that leave the fans? Some say they’re watching as much out of habit as interest, especially since they know so little about the team they have long loved.
“Foster shielding the media from camp and everything,” said Vic Deverian, a UCLA graduate and longtime season ticket-holder, “you didn’t get a chance to know who the players were, who looked good in practice — you didn’t know any of that stuff. So it’s kind of like going on a lot of blind dates — it’s like, I don’t know who you are but this is where I’m supposed to be on Saturday and I’m going to watch UCLA, but I don’t recognize these players at all.”
Among the new players Deverian has developed a fondness for in the season’s early going are slot receiver Mikey Matthews, quarterback Nico Iamaleava and running back Anthony Woods.
“He’s a talented running back,” Deverian said of Woods, who arrived at UCLA after previous stops at Utah and Idaho. “He needs to get the ball more.”
But how many of the new players will make more than a cameo appearance as Bruins? Iamaleava said in July that he hoped to head to the NFL after this season and as many as 33 players will have exhausted their eligibility by season’s end, possibly leading to another large group of transfers.
Foster said he didn’t want to dip so heavily into the transfer portal in future seasons, which would require extensive player retention and success in high school recruiting.
“If you can get guys and develop them, then they understand your culture, you know?” Foster said. “But when you’re getting new guys and you don’t have them for as long as you would like, they’re still learning the culture, you know?”
Longtime fan and UCLA graduate Travis Fuller said he felt especially close to the team growing up watching stars such as Cade McNown, Marcedes Lewis and Drew Olson because they spent multiple years in blue and gold, developing into widely known personalities.
Now, a high turnover rate is compounded by a lack of success for a program that hasn’t won much since coach Jim Mora guided the Bruins to a 10-3 season in 2014 while setting attendance records at the Rose Bowl.
Contrast that with what could be a record-low crowd Friday night when UCLA faces New Mexico (1-1) at the Rose Bowl given the confluence of weekday traffic, an opponent from the Mountain West Conference and a winless, largely anonymous batch of Bruins.
Lifelong fan Scott Detki, who acknowledged feeling more detached from the Bruins than usual, said he would be driven to learn about a successful team.
“I would be more attached if the team was actually winning,” Detki said, “because that would inspire me to be like, ‘Oh, who’s this guy? Where did he come from?’ It almost leads to more questions on what their story was.”
Then again, maybe there’s an upside to all of this unfamiliarity. As the Bruins fell behind by 23 points against UNLV last weekend, Morales found some comfort in knowing so little about his favorite team.
“It maybe made it a little easier to watch because I couldn’t get mad at any of the players,” Morales said with a laugh. “I don’t know who’s who, so I don’t know who I’m upset with.”
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