On Sep 4, Hypegolf Clubhouse transformed for a one-night soirée spotlighting the Malbon Golf x Lexus collaboration. The lifestyle brand has entered a multi-year partnership with Lexus, led by the custom 2024 Lexus GX 550 Malbon Edition and accompanying co-branded men’s and women’s lifestyle pieces. The bespoke vehicle made a special appearance at the launch party, inviting guests to drop by and see the complete Malbon Golf x Lexus collection and explore the intersection of technology and sport.
Influential media personalities from the golf and lifestyle space were treated to a unique retail experience. The centerpiece of the evening was the stunning Lexus GX 550 Malbon Edition, custom-designed with a topographic green fairway body wrap and a contrasting white roof. This one-off model features 22-inch alloy wheels accented with Malbon logos and a tonal color scheme that unifies both brands. Visually striking as a standalone art piece, the vehicle embodies the core ethos of the Malbon x Lexus partnership: redefining luxury and an elevated fashion frequency for modern golf enthusiasts. Envisioning upscale transport as an extension of the Malbon universe, its interior features bespoke amenities, such as a four-bag, slide-out rack to store on-course essentials like clubs, shoes, and accessories.
Thematically, the Malbon Golf x Lexus collection combines technical precision with understated elegance, featuring earth tones and subtle black accents that reference Lexus’ pioneering footprint in the automotive world. Designed for the course, the duo delivers contemporary kits that highlight the relationship between form and function from head to toe. The men’s motorsport-inspired Racing Wind Jacket, a sleek silhouette with retro racing graphics, and the men’s and women’s Poly Perforated Crewneck exemplify technical fabrication that optimizes breathability and high-performance comfort. Quarter zip pullovers, cardigans, polos, sweatpants sets, pleated women’s skirts, sleeveless golf dresses and lifestyle accessories, such as the ultra-chic Malbon x Lexus Golf Bag and five-panel Tech Hat, strike a visual balance between performance and refined minimalism.
During the event, Hypegolf served personal pizzas from Brooklyn’s Roberta’s Pizza, co-founded by Lexus Culinary Master Carlo Mirarchi, and specialty craft cocktails courtesy of Bushmills, creating a vibrant energy that allowed guests to explore the collection through an experiential lens. Lexus’ exclusive dinner series “Cooking with Friends” held at Roberta’s is still in motion and spotlights Mirachi’s culinary ingenuity.
See highlights of the evening in the galleries above and shop the collaborative collection on Malbon’s website or in-store at Hypegolf Clubhouse.
Hypegolf Clubhouse
Dates: August 29 – September 28
Location: 147 Grand Street in SoHo, New York, NY 10013
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