Snoop Dogg’s net worth may be affected following his controversial LGBTQ+ remarks, experts tell Newsweek.
Newsweek reached out to Snoop Dogg’s representative via email for comment on Friday.
Last month, the 53-year-old rapper made headlines for criticizing LGBTQ+ representation in children’s movies. During the August 20 episode of the It’s Giving podcast, the “Drop It Like It’s Hot” artist said his grandson had questions about the 2022 animated film Lightyear that he didn’t “have an answer for.”
“They’re like, ‘And she had a baby… with a woman.’ Well, my grandson, in the middle of the movie [was], like, ‘Papa Snoop? How she have a baby with a woman? She a woman!’” he told host Sarah Fontenot.
“I didn’t come here for this s***,” Snoop Dogg said. “I just came to watch the g****** movie.”
The musician added that he’s “scared to go to the movies now.”
What Is Snoop Dogg’s Net Worth?
Snoop Dogg—whose real name is Calvin Cordozar Broadus Jr.—has an estimated net worth of $160 million as of June 2025, according to Celebrity Net Worth. Forbes reported the same figure in 2023.
The California native rose to fame in the early 1990s after being discovered by Dr. Dre, who featured him on his album The Chronic. To date, Snoop Dogg has been nominated for 16 Grammys, including Album of the Year and Best Rap Song.
In addition to a successful music career, “The Doggfather” has appeared in films including Starsky & Hutch, Training Day, Turbo and Baby Boy. He is also the co-founder of Casa Verde Capital, a cannabis-focused investment fund.
Reputational Risk
Crisis management and PR expert Edward Segal, author of the upcoming book The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands, said: “As word spreads about Snoop Dogg’s comments, the likelihood that his income could take a hit increases—and so does the potential damage to his career.
“In order to quickly staunch the damage, it would be helpful if he went on an ‘apology tour’ of podcasts, social media platforms and major news organizations to express his remorse. As is the case with any crisis situation, it’s important that he tells his side of the story strategically, effectively and efficiently—and as soon as possible.
“Snoop Dog could also use the tour as a rallying cry to help underscore the need for people to be understanding and accepting of the different forms of families and to be prepared to answer the questions that their children or grandchildren have about LGBTQ+-related issues,” Segal added. “People can be forgiving of high-profile individuals who say or do the wrong things—but only if the individuals apologize quickly and sincerely, own up to their mistakes and promise to do better.”
Snoop Dogg’s team recently said that an apology posted to Instagram responding to the backlash was “fake.”
A since-deleted comment seemingly from the hip-hop star was written underneath a Hollywood Unlocked post of Ts Madison calling him out. It read, per The Hollywood Reporter: “I was just caught off guard and had no answer for my grandsons. All my gay friends [know] what’s up, they been calling me with love. My bad for not knowing the answers for a 6-yr-old. Teach me how to learn. I’m not perfect.”
Lauren Beeching, founder of crisis PR firm Honest London, told Newsweek that the “fake” apology “created an additional reputational problem.”
“By distancing him from it without issuing any alternative statement, the only version of events left standing is his original comments. In crisis PR terms, that is risky, because silence effectively hardens perception and makes those remarks the definitive public record.”
Beeching added that Snoop Dogg’s net worth could sustain damage in the “short term.”
“Brands may hesitate to align with someone perceived as having made anti-LGBTQ+ remarks, particularly in the absence of an apology or clarifying statement,” she said. “That uncertainty can impact sponsorships and bookings in the near term. Long term, however, his net worth is unlikely to suffer. Snoop Dogg has built an empire across multiple industries and revenue streams, giving him a level of resilience that many newer artists do not have.”
Right-Wing Outrage
In January, Snoop Dogg endured backlash for performing at the Crypto Ball, an event that took place ahead of President Donald Trump‘s inauguration.
“The people most likely to be offended are not central to his core fan base,” Beeching said. “His [apparent] endorsement of Trump has already reshaped the demographics of who supports him, so the audience amplifying outrage over these comments is not the one sustaining his career.”
While the record producer never officially endorsed Trump in the 2024 election, he told the U.K.’s The Sunday Times last year that he has “nothing but love and respect” for the president after he pardoned Death Row Records co-founder Michael “Harry-O” Harris.
Previously, Snoop Dogg called out Trump over his first term in office and pretended to shoot him in the music video Lavender.
“His career is not built on staying commercially safe, and his reputation has withstood far more controversial moments in the past,” Beeching continued. “The LGBTQ+ community itself does not appear to be heavily amplifying this story. The outrage is coming more from right-wing media outlets, where it functions as easy culture-war clickbait. For that reason, it is unlikely to affect him in the long run.”
The L Word
In 2004, Snoop Dogg made a cameo on the lesbian drama The L Word, and resurfaced footage of his appearance has gone viral in light of his remarks.
“The irony for audiences can be difficult to miss. This is the same man who [was] once featured in The L Word, a show centered on lesbian relationships, now saying he is ‘scared to go to the movies’ because of a Pixar storyline with a lesbian couple,” Beeching told Newsweek. “Add to that his recent Super Bowl advert with Tom Brady about standing up against hate, and the contradictions become even more striking.”
Earlier this year, Snoop Dogg was featured in a Super Bowl commercial with New England Patriots CEO Robert Kraft and NFL legend Tom Brady. The ad was for Kraft’s Foundation to Combat Antisemitism campaign called “No Reason to Hate.”
“From a PR perspective, carrying that level of contradiction in your public image can be a liability,” Beeching concluded. “It gives interviewers and critics material to call out, which can undermine credibility and open up future controversies.”
A Warning to Celebrities
The TASC Group’s Chairman and Founder, Larry Kopp, however, told Newsweek that “it’s too early to tell” whether Snoop Dogg’s net worth will be affected.
“Obviously he shouldn’t have said that, and he’s come out and apologized to fans for that remark. I think the bigger story here is that celebrities need to be more socially aware of the reach these interviews have,” he said. “We’re living in a time where there’s a larger population advocating for communities that have been historically underrepresented and they will hold those in power accountable for making ignorant comments. Whether it’s a three-hour podcast or a two-minute interview, you have to be careful and recognize that everything you say is on record. Words have consequences.”
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