Summary
- adidas has unveiled a signature logo for football star Lamine Yamal
- The logo references his hometown of Barcelona and will appear on his boots and apparel
- The move signals adidas’s belief that Yamal will become a future icon
adidas has officially announced a new chapter in its partnership with football sensation Lamine Yamal, unveiling a custom signature logo for the young Barcelona star. The emblem, which will be featured on a future co-branded apparel and footwear, signals a significant investment from the brand in the 17-year-old phenom, positioning him as a face of the future for adidas Football.
The new logo is a thoughtful nod to Yamal’s personal history and his hometown. The design features a stylized “L” and “Y,” with the letter “Y” shaped to resemble a street sign, a direct reference to his beginnings on the streets of Barcelona. This custom mark will not only appear on his boots but is also expected to be featured on future apparel collections.
Yamal, who signed a multi-year deal with adidas in February 2024, has rapidly ascended to global stardom, becoming one of the most exciting talents in the game. He is the youngest player ever to play for FC Barcelona and the youngest to score in a La Liga match. The creation of his own logo is a rare honor for a player of his age, a privilege previously reserved for elite players like Lionel Messi. The move from adidas underscores their belief in his potential to become a generational icon and a key asset for the brand for years to come.
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