He may be in the middle of filming the upcoming Spider-Man movie, but Tom Holland has other things on his mind: LEGO. The British actor has teamed up with the toymaker for Never Stop Playing, a short film that blends live action and animation – and one that sees him play more characters than you can count on one hand.
A self-confessed “big LEGO fan,” the Spidey superstar has also been announced as the Danish brand’s latest “Playmaker” – a global group of artists and creators that the LEGO Group says “embody curiosity, courage and creativity.”.
Set to the electrifying sound of Aussie rock legends AC/DC, the just-released film is part of the LEGO Group’s annual Rebuild the World campaign, with the brand boldly calling it a “rallying cry” that it hopes will “keep our imagination and playful spirit alive.” In it, Holland stars alongside two of his younger brothers (twins Harry and Sam), something he described to Hypebeast “interesting.”
“It was interesting bringing them into my world,” he tells us, adding that it was “fun to get to share that with my brothers.”
Alongside its latest film, the LEGO Group also commissioned research amongst children and young adults that it says reveals “44% feel the pressure to grow up quickly,” while “48% admit they’ve stopped playing with certain toys.” According to Julia Goldin, the LEGO Group’s Chief Product and Marketing Officer, “the campaign was created to shine a light on and reinforce the importance of creative play – not just for children, but for families and adults alike. We believe that play transcends age; whether you’re 8 or 80, it has the remarkable ability to spark imagination, build confidence, and reconnect us with what truly matters. With Tom Holland joining us as our newest Playmaker, we are thrilled to demonstrate that play is timeless, impactful, and more essential than ever.”
Watch the film above now, then head over to @hypebeast on Instagram to read more of our interview with him.
The post Tom Holland Stars in New LEGO Short Film, ‘Never Stop Playing’ appeared first on Hypebeast.
