Plan B, the production biz Brad Pitt founded with Dede Gardner and Jeremy Kleiner, has launched a European subsidiary.
Plan B Europe will be based in London and led by Ed Macdonald, the Clerkenwell Films exec best known for era-defining Netflix show Baby Reindeer.
The European office will will to increase the number of premium-tier series Plan B makes in the UK and across Europe. Plan B’s international TV efforts to date have included co-producing Netflix’s other major British drama hit of recent years, the Stephen Graham-starring Adolescence.
Plan B has been part of France-based Mediawan since 2022. The European base launch “marks a major next step in the integration” of Pitt, Gardner and Kleiner’s company into its parent, according to Mediawan.
The pair added it also “demonstrates the international ambitions of both Plan B and Mediawan, as well as their mutual commitment to accelerating existing co-productions, generating new synergies and finding innovative ways to finance projects, with the UK’s unique position as a bridge between the American and European industries and as one of Europe’s most attractive hubs for film and TV funding. “
“We are thrilled to expand Plan B’s footprint in Europe by bringing Ed Macdonald on board,” said Pitt, Gardner and Kleiner in a statement. “Building on our artistic ambition, we’re excited to deepen our commitment to premium television and to explore new creative partnerships across the UK and Europe. With Ed’s exceptional track record and the support of Mediawan group, we look forward to captivating audiences around the world with ambitious new series.”
Pierre-Antoine Capton, CEO and cofounder of Mediawan Group, and Elisabeth d’Arvieu, CEO of Mediawan Pictures talked up the opportunity for Plan B Europe, calling its launch a “key milestone” in their group’s story.
“The richness and dynamism of France’s creative ecosystem – with its outstanding filming locations and robust financial support schemes – have enabled us, from France, to build with Mediawan an international studio to support talents and stories around the world,” they said. “Today, the creation of Plan B Europe marks a key milestone in our international growth strategy and further strengthens the European DNA of the Mediawan group.
“As a premium reference label, Plan B brings a unique vision and an unwavering commitment to excellence, from development and writing to production. We are delighted that Ed Macdonald, the acclaimed producer of Baby Reindeer, will lead this new chapter and bring his expertise to our European projects. With Plan B as the driving force behind some of this year’s most acclaimed film and television successes, their arrival in Europe will empower us to continue creating world-class content and bring it to audiences everywhere.”
Macdonald said: “I have loved my years at Clerkenwell – I’m grateful for the friendships forged and deeply proud of the work we’ve made together – but it’s with huge excitement that I’m now joining the Plan B family. I’ve long admired Brad, Dede and Jeremy’s instinct for eclectic, resonant stories. I look forward to working alongside them to establish the company’s European division, with the support of Mediawan and their nurturing, producer-led ethos. I can’t wait to start this new chapter, to build upon Plan B’s legacy and to keep doing what I love – making vivid, high-quality television with the most talented storytellers in the world.”
The post Brad Pitt’s Plan B Launches European Arm With ‘Baby Reindeer’ Exec Ed Macdonald In Charge appeared first on Deadline.
